Chair:  Ana Margarida Ximenes

Ana is President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, internal communication, community relations, brand and marketing management working with major category leaders. Ana began her career as a journalist in print, radio and television. She holds a degree in social communication from the Universidade do Minho and a business management degree (PDE) from AESE Business School. In 2009 Ana was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English and Spanish. Ana is based in Lisbon, PT.


Past Chair: Stephen Welch

According to my Linkedin profile it says that I’m a communication, HR, and change professional who with strong skills in consulting, leadership development and research. I’ve also got some experience in marketing, mentoring and developing business simulations, such as the Corporate Snakes and Career Ladders project. This project helps people go from technical experts to strategic advisers. (Who writes this stuff?) Previously I was Head of Internal Comms for Dialog Semiconductor, and a partner in a global Management Consulting firm. I’m a Fellow of the RSA and a Full Member of the Market Research Society. UK. I was also IABC UK President from 2012- 2014 and am based just outside London, UK.


Vice Chair: Kendi Guantai

Dr Kendi Guantai is a Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications, Public Relations and Reputation Management. She has won various awards during her career at the university, including being voted ‘Most Inspiring Tutor’ in 2018, winning the Dean’s Award for Teaching Excellence in 2019 as well as receiving a faculty partnership award for Equality and Inclusion in 2021.

Being a firm believer in the rich mutual benefits of collaboration between academia and industry, Dr. Guantai remains active in the Communications and Public Relations industry and is the incoming Chair of the International Association for Business Communicators (IABC) – EMENA region. She also sits on the advisory board of Archetypical, the company behind the simulation game ‘Corporate Snakes and Career Ladders’.

Dr. Guantai combines her professional interest in Corporate and Public Sector Communications, with research interests in Authentic Self and Sense of Belonging in education, business, and the wider community. In this regard, she is the Vice-Chair of the Chartered Association for Business School’s Race Equality Action Group and a founding trustee of the Leeds African Communities Trust. In her former role as President of the trust, Dr. Guantai was recognised as a ‘Local Hero’ by the Leeds City Council in 2020, for ‘outstanding and tireless services within the local community during the Covid-19 pandemic’.


Secretary Treasurer: Gloria Walker

Gloria is an associate lecturer at both the London College of Communication and Hult Business School. She is an experienced communication consultant in both internal and external communication. Positions both in-house and in agencies have equipped her with a wide perspective of the role of communications. Experienced in research, planning and implementation, she is interested in project work that uses communications effectively to achieve business goals. She holds an MA in journalism from the University of Texas at Austin. Gloria is based in London, UK.


Wendy L. Snyder

Wendy is a captain in the United States Navy and currently serves as the chief of public affairs for U. S. European Command, the U.S. Department of Defense headquarters for all U.S. military personnel, operations and activities throughout the 51-country area of responsibility.  She has more than 20 years of experience in communication and public affairs leadership with a focus on media relations, public speaking, internal and external communication, crisis communication, and public diplomacy. She participated this year as a panelist at the annual NATO Communication Conference discussing disinformation and partnership building, and engages frequently with NATO and European Ally and partner nations on a wide array of issues concerning both European and U.S. national security matters. She holds a bachelors degree in mathematics, a masters degree in communication and a professional certificate in event management. Wendy is stationed in Stuttgart, DE.


Social Media & Marketing: Emma Hanley

Emma is a marketing manager at Teamwork, a B2B SaaS company whose products work together to support teams with improved collaboration, seamless communication and faster project delivery. Emma previously worked as the product marketing manager at Poppulo. She has been an active member of the IABC EMENA Board since 2018 and has recently joined the UK & Ireland board. She was also a member of the program advisory committee for the IABC World Conference 2020. Emma is passionate about good communication with a keen interest in marketing, internal communication and employee engagement. Emma has a masters in science from the Cork Institute of Technology. She is based in Cork, IE.


Partnerships: Michael Nord

Michael is the Client Services Director at Fifth Business, an ERM Company, a global role to strengthen and develop relations with existing and future clients, thus broadening The Fifth Business’ footprint across all locations. Michael is a GCC Certified Communications professional with 25+ years in international experience in marketing, PR, corporate communications and consulting. His focus is on brand alignment, breaking down silos, creating innovative ways for employees to deliver their purpose, identifying influencers, enabling bottom-up and sideways communication in organizations. Michael was recently the secretary-treasurer at IABC Global.  Michael is based in Amsterdam, NL.

Events & Podcast: Monique Zytnik

Monique is a senior communications and marketing professional experiences in internal and external relations, including global media relations, brand management and digital communications. Her focus areas include health, medical, investment and banking, broadcasting and technologies, such as mobile marketing and renewables. She has worked nationally and internationally in government, corporate, not-for-profit, member-based and start-up sectors. She recently spoke at the Quadriga Global Communications Summit on theme and humour in work communications. Monique holds a masters in communication (PR) from Melbourne’s RMIT University. Monique is based in Berlin, DE.

Membership: Dieuwke Swain  

Dieuwke is a Senior Communication Consultant at IDEXX, a global leader in veterinary diagnostics, software, and water testing. With a Black Belt from Melcrum (now Gartner) in internal communications and over 20 years’ experience as a creative communications, supply chain and project management professional, Dieuwke has worked both in-house and as a consultant for multinationals within the non-profit, FMCG, oil and gas, and healthcare sectors. Her focus is on strategic internal and change communications. Partnering closely with business leaders, she provides guidance on the most effective and purposeful ways to positively influence understanding, behaviours and outcomes. Dieuwke is based in The Hague, NL.  

Membership : Colin Hensley

Colin has been a Consulting Partner at Hensley Consulting for over 10 years and currently advises businesses on all aspects of business strategy, branding, innovation, marketing, and communications. He has lived and worked on three continents. His work focuses on communications as a driver for change – changing opinions, changing minds, and changing organisations. In his work, he has been both public and private, corporate and consultant. He has worked with clients across a wide variety of sectors, from cars to cardboard, deliveries to diamonds, and tyres to technology.  Colin is based in Brussels, BE.