High Performing Organisations

Title: High Performing Organisations
Location: IABC Netherlands

What is a High Performing Organization and how does that link to communication? Author, researcher and Professor André de Waal will present findings on what characteristics make organisations high performing. He will then link this research to the role of the communicator and move into an interactive discussion, exploring territory where the research ends: what can communicators do differently to help create high performance?

In the past few decades organizations all over the world have been searching for the elements that constitute continuous organizational success. Fuelled by bestsellers such as In Search Of Excellence and Good to Great, managers have been trying out many different improvement concepts, often with mixed results. Identifying these characteristics is of paramount importance because clients of organizations are becoming more demanding and at the same time more dissatisfied with the performance of the organizations. In this day and age of increased importance of tailoring to consumers’ needs, organizations cannot afford bad interactions with their clients.

To find out the ‘proven secrets’ of high performance organizations, dr. André de Waal MBA under­took a five year study into the characteristics which are part of all excellent organizations worldwide and can be influenced by managers so they are able to take targeted actions to start achieving superior results. The research involved examination of over 280 publications on studies performed in the last 30 years in the area of high perfor­mance. The common themes that were found were tested in a worldwide survey with over 3000 profit, non-profit and governmental organizations. The results of the study show there are five factors that determine continuous organizational success, and that can be used by managers to improve their organizations. In this way they also can become a high performance organization (HPO) which is defined as an organization that achieves financial and non-financial results that are better than those of its peer group over a period of time of at least five to ten years.

Presentation and interactive discussion at the Tree House, Amsterdam, 26 February 2009, 6.00 – 9.00pm [registration starts at 5.30pm]
Start Time: 18:00
Date: 2009-02-26
End Time: 21:00