The psychology of persuasion

Title: The psychology of persuasion
Location: London
Link out: Click here
Description: You are invited to be a guest at a special presentation by Dr Robert Cialdini on the psychology of persuasion, on Wednesday 4th March in the Wolfson Theatre at the Royal Society of Physicians in Regents Park, 11 St Andrews Place, NW1 4LE, 4pm – 6.30pm.
Dr Cialdini is professor of marketing and psychology at Arizona State University. He has written two international bestsellers based on over
35 years of academic research, including three years engaging in shadowing workplace practice ”at the sharp end”.

”Influence: The Psychology of Persuasion” has this month been named by the CEO 800 group in the U.S. as one of the 100 Best Business Books of all time. In fact, this book is rated Number One in their sales and marketing category.

Secure your free place now by registering at

Tea and coffee will be served from 4.00 p.m. so we can start promptly at 4.30 p.m.  After Dr Cialdini’s presentation, at about 6.00 p.m. there will be an informal reception before this event closes at 6.30 p.m.

This month, insights from Dr Cialdini’s book ‘Yes! 50 Secrets from the Science of Persuasion’ have been recognised by the Harvard Business Review in its 2009 list of Breakthrough Ideas.  In less than a year since its publication Yes! has become an international bestseller and has been translated into 20 languages.

Divided into 50 practical chapters exploring how persuasion research can be applied to areas such as leadership, advertising, negotiation, sales and business development, the book includes studies showing:

  • How businesses can use the power of peer and social groups to increase success
  • How one business increased the response to their sales campaign by 45% overnight just by changing five words on their advertisements
  • How the effectiveness of a customer loyalty programme was doubled by making one small change to the scheme
  • How one television advertisement shattered a 20-year sales record by seemingly inconveniencing its audience

Don’t miss this unique opportunity to hear Dr Cialdini in person, and network afterwards with an audience of policy makers, marketing professionals and media influencers. Book your place now.

Start Time: 16:00
Date: 2009-03-04
End Time: 18:30

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