Book Launch – International Communications Strategy

On 9th September, The International Alliance for Women and The University of Chicago Booth School of Business – Europe Campus will host the launch of International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media by two of our members, Silvia Cambié and Yang-May Ooi.

The book examines the cross-cultural challenges currently facing business communication, including the rise of emerging markets multinationals and Web 2.0. It has recently been nominated for the Financial Times Goldman Sachs Awards.

We congratulate Silvia and Yang-May on their achievement and can’t wait to read the book!

For more information, visit the publishers: Kogan Page
To pre-order the book now with a discount, go to Amazon

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