Almost four-fifths (79 percent) of the respondents in a new IABC research report reveal that they use social media frequently to engage employees and foster productivity, outranking even e-mail (75 percent). The IABC Research Foundation and Buck Consultants recently conducted the survey to determine how organisations are communicating with employees to keep them engaged and productive. The survey received responses from nearly 1,500 participants representing a broad industry and geographic base.
What else did they discover?
- Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
- Current use of social networking sites such as Twitter (21 percent), Yammer (20 percent), and Facebook (18 percent) is significant, but organizations are planning to use those tools even more in the future.
- Fifty-six percent of top executives are not using social media at this time, and nearly half (46 percent) of organizations are not measuring social media’s effectiveness.
Read more about the survey in the complete report