4 out of 5 of us use social media for employee comms

Almost four-fifths (79 percent) of the respondents in a new IABC research report reveal that they use social media frequently to engage employees and foster productivity, outranking even e-mail (75 percent). The IABC Research Foundation and Buck Consultants recently conducted the survey to determine how organisations are communicating with employees to keep them engaged and productive. The survey received responses from nearly 1,500 participants representing a broad industry and geographic base.

What else did they discover?

  • Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
  • Current use of social networking sites such as Twitter (21 percent), Yammer (20 percent), and Facebook (18 percent) is significant, but organizations are planning to use those tools even more in the future.
  • Fifty-six percent of top executives are not using social media at this time, and nearly half (46 percent) of organizations are not measuring social media’s effectiveness.

Read more about the survey in the complete report

2 Comments

  1. Just a follow-up comment to the one added by Russi – When you say “the company’s social portal”, do you mean something behind the firewall? If yes, then that can indeed work extremely well, and also add the benefit that the company isn’t necessarily doing their washing in public – and it need not cost a fortune.

    A lot of these tools are available in open source versions – meaning people can use tools they may be familiar with from the web – (you may need some help from some open-source friendly folk in IT though) – here are just two:
    Make your own Wikipedia – https://en.wikipedia.org/wiki/MediaWiki
    Deploy your own Twitter – https://en.wikipedia.org/wiki/Laconica

    One key challenge however is how to fit it into an existing infrastructure …

    Separately – I’ve noticed that there’s quite a lot of discussion of this report on Twitter: https://search.twitter.com/search?q=IABC+Employee+Engagement

  2. In my company most popular social media are the discussion board and Facebook. Microblogging as well as Twitter is unknown. My opinion is the most effective social media for employees will be the company’s social portal with possibilities for blogs,video sharing places, board, wikis, forums,RSS, social networking.

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