From the Regional Director

Dear members,

The new board of directors for the IABC Europe & Middle East Region has begun their year in office. I am honoured to have such a capable and enthusiastic board working with me this year.

The regional board: Chair/Regional Director – Gloria Walker, ABC; Vice Chair – Marc Wright; Past Chair – Rob Briggs; Finance – Allen Jenkins; Membership – Michael Ambjorn; Leadership – Marc Wright; Communications – Audrey Scarff. Biographies and contact details can be found on this website.

We have held our planning session and have agreed to take a different approach this year. We are focusing our efforts on two strategies – member engagement and thought leadership. Here are some details…

Local clusters encouraged

The nearly 700 members in the EME region are found from Ireland to Dubai, from Sweden to Serbia. Many of our members don’t have a local chapter and for many it is difficult to travel to chapter programmes. Where this is the case, we are encouraging members to meet informally with other members in their local area to share information and get to know each other. These clusters will provide members with an opportunity to connect with IABC and expand their networks. Clusters could even form the basis for a future chapter if that’s what members want. What’s important is to make the connections with other members in whatever way works locally.

Taking IABC on the Road

EuroComm has been a successful event for the region but it is difficult for many members to attend. This year, as another way of connecting with members, the board is organising a number of smaller events for different locations around the region, particularly in eastern Europe and the Middle East. We are interested in working with other communications associations in the region to stage events that benefit our members and our profession. If you are interested in the IABC Roadshow visiting your area, please contact me – Gloria Walker, ABC – to discuss possibilities. EuroComm isn’t being abandoned and plans are already underway for a regional conference in autumn 2010 or spring 2011.

Thought Leadership

It is nearly impossible to keep up with the amount of information published about communication. The board plans to use many outlets to raise issues, highlight trends and summarise research that we believe will be of interest to members. Our e-letter is distributed monthly and you can follow us on Twitter – #IABCEME. We will be posting information about a range of topics on the website regularly, too. We hope that members will respond and be part of this dialogue about communications in Europe and the Middle East in the 21st century.  Subscribe to the thought leadership blogs via RSS.  Subscribe to news updates.

Do One Thing

The board is asking every member to do one thing this year for IABC. That one thing could be attending a chapter function, hosting a cluster meeting, pursuing accreditation, providing a case study or other material for the region’s website, serving on a chapter board or committee, or attending EMELI, the region’s leadership institute. Whatever it is, think about how you benefit from your membership in IABC and do one thing.

Get Involved

If you would like to get more involved at the regional level, there are opportunities to serve on regional committee for communication, membership, leadership and finance. If you are interested, please contact the relevant board member. If you have any suggestions for improving your IABC experience, please contact me.

We want to make IABC more accessible to our members, regardless of their location, and we are using social media to keep in touch. We encourage members in the region to contact us with any questions they may have about IABC or communications in the region. We are excited about our plans for 2009-10 and hope to meet many of you during the year.


Gloria S Walker, ABC, FRSA
Regional Director
IABC Europe & Middle East Region

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One thought on “From the Regional Director

  1. Gloria,

    I’ll make sure I do more than one thing and your 2009/10 plans sound very coherent – Good Luck to you all!



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