For the first time the IABC Europe/Middle East region has held a membership event in Bucharest, Romania. More than 20 communications professionals met at the Carturesti Bookstore inside the Museum of the Romanian Peasant on 23 September 2009 to learn about IABC. Regional Director Gloria Walker, ABC, talked about IABC and demonstrated a number of online member benefits, as well as discussing IABC’s accreditation programme.
The event was organised by EME members Stefan Liute and Adriana Todoran. “Guests were pleasantly surprised to learn about IABC’s key strengths in terms of knowledge dissemination, professional development and networking capabilities. I would say ‘useful’ and ‘relevant’ were the keywords of the day,” commented Stefan.
Adriana added, “Many of the participants showed interest in meeting again, which is I think the greatest win of this event. To me IABC has been a strong professional lever and I hope more communications professionals in Romania discover it.”