Title: Online Research and Engagement for Communicators
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Description: The growth of the web and proliferation of digital tools have given communicators unprecedented access to a whole new range of information about their audiences. Running web surveys and setting up panels is now standard practice.
Lately, however, Web 2.0 has allowed organisations to develop a more participative and engaging relationship with their audiences, giving much more depth and dialogue than that offered by ad hoc or panel based research. Now there is little excuse for communicators not to have an ongoing detailed understanding of who they are trying to reach, how to shape their message for maximum impact and most importantly put their audience at the core of their business.
“the dawn of a new age, where consumers dictate how we do business and the products we sell”
Andy Bond, CEO, Asda
Vijay Sodiwala, MD of online communities specialist Caucus will host a discussion and demonstration of the tools that are available at the moment and how they are being used. The session will also include advice on how to get the best value from your research.
Caucus works with a range of organisations including Business in the Community, Bupa, Central Office of Information, Channel 4, Department of Culture Media and Sport, Department of Health to name a few helping them to reach the audiences that matter. Caucus is part of the Opinion Leader group of companies which has a track record in developing innovative ways of engaging audiences to generate insight.
The session will run from 5.00pm to 7.30pm (including an opportunity for networking) at their offices in Central London (next door to Chancery Lane Underground Station). Book your ticket now.
Start Time: 17:00
End Time: 19:30