Prominent ABC Neville Hobson joins WeissComm

Long-standing IABC member Neville Hobson ABC, based out of the UK, has recently joined WeissComm Group as head of social media Europe.

During his 20 years as an IABC member he has served as Regional Director in Europe and Member of the International Executive Board and Executive Committee.

Neville is also a founding Senior Research Fellow and Advisory Board member of the Society for New Communications Research, a California-based non-profit think tank that has just brought out some interesting new research on social media (see another ABC’s take on that here).

Many will also recognise his voice from his regular podcast series: For Immediate Release: The Hobson & Holtz Report – produced in collaboration with Shel Holtz, also ABC.

We look forward to seeing Neville shaping things at WeissComm (realtime updates on Twitter) – and in the meantime, what is the secret sauce? Could it be the ABC?