Mixing Social Media and Events

I recently presented a case study of how a low-budget filmmaker used social media and event strategies to market his films.

Here are some more tips on mixing social media with events from marketing professional, Coree Silvera.

Before the event,

  • ask your organization’s members as well as participants of past events what social media they use, and build communities where there is the largest participation;
  • make social media menus highly visible on your web site in order to make sure your target audience is aware of your social networking initiatives;
  • create a page that lists all the event speakers with their Twitter handles;
  • promote the event by placing all event speakers in a Twitter list, a newer function of Twitter that allows a user to group favorites. A Twitter list of all keynote speakers allows you easily to track their updates and retweet to help promote your speakers to your followers and build an event community;
  • import your lists to Facebook and have updates automatically feed into your fan page;
  • create and promote an event hashtag to enable tweets about the event to be organized and searched;

During the event, get participants more involved by

  • encouraging event attendees and those unable to attend in person to engage using Twitter and other micro-blogging sites;
  • using the event hashtag in all tweets;
  • providing real-time footage of the event on the interactive platform Ustream;
  • setting up official tweeters and creating Facebook pages for a big event;
  • providing a special area for bloggers, videocasters and podcasters, and allowing them to use PR facilities to interview speakers and attendees;
  • asking attendees to post photos, either on your site or on public forums such as Flickr;
  • providing Wi-Fi and public computers.

Post-event, keep the conversation going by

  • posting an exciting and informative writeup of the event on your event’s blog, and moving the conversation to your web site;
  • providing a variety of material (reviews, photos, videocasts, podcasts) from the event, and using this content to build a file for future events;
  • continuing to engage attendees via social media platforms, commenting on and retweeting any blog posts or updates from attendees;
  • putting the momentum to good use by planning your next event. Speak to potential presenters, exhibitors and attendees while the event is still fresh.

Coree Silvera’s complete article, Integrating Social Media into Event Strategies, can be read at the IABC mother site.

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