Here’s how you can lead on the road from Turin

In the run-up to Eurocomm, the word spread fast through Facebook and LinkedIn – enabling us to reach a new audience and also connect people in advance of the conference.

Hundreds of Tweets in the run-up culminated in 1000+ firing through the ether during EuroComm itself, spreading the word further, creating new links, new connections…

Now, here’s how you can help yourself … and the IABC going forward:

Do your thing on LinkedIn

  • The basic ask
    • If you haven’t already, please visit the LinkedIn event page – http://bit.ly/eNL07n– and do the following:
      • Make sure you’re marked as attending/presenting (as relevant)
  • The bit more advanced for extra points Next, hit Recommend
  • Extra extra bonus points:
    • Post a comment on the event wall

Do your thing on Facebook

  • The basic ask
    • If you haven’t already, please visit the Facebook event page– and do the following:
      • Make sure you’re marked as attending
  • The bit more advanced for extra points Next, hit Like
  • Extra extra bonus points:
    • Post a comment on the event wall
  • Extra extra extra bonus points:
    • Add your photos / videos / links to your blog posts elsewhere

Do your thing on Twitter

  • The basic ask
    • If you haven’t already, please follow @IABCEME on Twitter
  • The bit more advanced for extra points
  • Extra extra bonus points:
    • Post relevant stuff and include hashtags #EuroComm #IABCEME and #IABC as relevant
  • Extra extra extra bonus points:
    • Do it every day…

One Comment

  1. Good stuff, it sounds like you had a good conference.

    At the same time, IABC in Europe has a serious positioning challenge. It has a couple of niches it could exploit very well – focusing on English Language business communication or on providing a home for independents and consultants in the way EACD is successfully positioning itself as a home for in-house communicators.

    As it is, IABCEME comes across as nice but indistinct. That creates the difference between a 100 person conference and a 1000 person conference.

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