In the run-up to Eurocomm, the word spread fast through Facebook and LinkedIn – enabling us to reach a new audience and also connect people in advance of the conference.
Hundreds of Tweets in the run-up culminated in 1000+ firing through the ether during EuroComm itself, spreading the word further, creating new links, new connections…
Now, here’s how you can help yourself … and the IABC going forward:
Do your thing on LinkedIn
- The basic ask
- If you haven’t already, please visit the LinkedIn event page – http://bit.ly/eNL07n– and do the following:
- Make sure you’re marked as attending/presenting (as relevant)
- If you haven’t already, please visit the LinkedIn event page – http://bit.ly/eNL07n– and do the following:
- The bit more advanced for extra points Next, hit Recommend
- Extra extra bonus points:
- Post a comment on the event wall
Do your thing on Facebook
- The basic ask
- If you haven’t already, please visit the Facebook event page– and do the following:
- Make sure you’re marked as attending
- If you haven’t already, please visit the Facebook event page– and do the following:
- The bit more advanced for extra points Next, hit Like
- Extra extra bonus points:
- Post a comment on the event wall
- Extra extra extra bonus points:
- Add your photos / videos / links to your blog posts elsewhere
Do your thing on Twitter
- The basic ask
- If you haven’t already, please follow @IABCEME on Twitter
- The bit more advanced for extra points
- Follow the speaker list: http://twitter.com/#!/IABCEME/eurocomm-2011
- Extra extra bonus points:
- Post relevant stuff and include hashtags #EuroComm #IABCEME and #IABC as relevant
- Extra extra extra bonus points:
- Do it every day…
Good stuff, it sounds like you had a good conference.
At the same time, IABC in Europe has a serious positioning challenge. It has a couple of niches it could exploit very well – focusing on English Language business communication or on providing a home for independents and consultants in the way EACD is successfully positioning itself as a home for in-house communicators.
As it is, IABCEME comes across as nice but indistinct. That creates the difference between a 100 person conference and a 1000 person conference.