Come and learn: Strategic Communication in the Middle East

We are supporting the Strategic Media Communication and PR forum organized by Marcus Evans on the 2-3 October 2011 in Dubai.

Featuring international presentations by two Europe & Middle East IABC leaders:

  • Clare Woodcraft – Deputy Director, Shell Foundation (and on the IABC Europe & Middle East board)
  • Lindsay Eynon – MD, Eynon & CO (and President of UK Chapter 2010-2011 / Past President for 2011-12)

Other featured speakers:

Yasser Al Khorabi – Head of Corporate Marketing, Rotana, Saudi Arabia and Middle East Advisory Board Member – CMO Council

Dr. Khalid Bomtaia – President, Quality Society of Bahrain, Bahrain – Winner of PR Personality Award 2006

Khalid Al Qoud – Public Relations Manager and Founder, Bahrain CSR Society

Yusof bin Ahmed – Kanoo Group, Bahrain

Mohamed Rahma – Director Corporate Communication, EGYPT AIR Holding – A STAR ALLIANCE member

Karim Seifeddine – Corporate Communications Head, CITIGROUP – Middle East and Pakistan

Robert Singleton – Online Marketing Executive, InterContinental Hotels Group Dubai Festival City, UAE

Haris Munif – Regional Brand Marketing Head, Samsung Middle East, UAE

Anne Bleeker – Co-Chair for Education/Professional Development, MEPRA, UAE and Senior Representative MEPRA, UAE

Seven reasons why your organisation would benefit from this course:

  1. Highlighting  the strategic insights of the crucial role and effectiveness of Corporate Communications and PRs
  2. Leveraging the latest media channels to amplify your business visibility and speed up ROI
  3. Establishing a customer centric approach to accentuate product and service values to solidify emotional attachment
  4. Exploring innovations in other non-valuable characteristic of products and services to attract the non-customer engagement
  5. Attaining the most out of communication strategies through proactive and productive media liaison
  6. Aligning CSR activities into PR initiatives to polish off corporate image reputation with internal and external stakeholders
  7. Securing senior management buy-in and an increase budget for communication initiatives

As an IABC member, receive an exclusive 10% discount – Please write to Ms Bernardine Michael quoting IABC-10.

For further information please contact Miss Bernardine Michael ( Senior Marketing Manager of Asia Pacific  & Midlde East):

Telephone: +603 2723 6604

Fax:  +603 2723 6699

Email: [email protected]

We look forward to welcoming you on 2-3 October 2011.

Testimonials from past events:

  • “The conference was really great! I took lots of information from it” – Eqypt Air
  • “Well done! Very important event” – Advanced Petrochemical
  • “You did well on selecting the right speakers. They all have hands on experience in their fields and were fairly good” – University of Dubai
  • “It was fantastic!” – Oman Mobile