We are supporting the Strategic Media Communication and PR forum organized by Marcus Evans on the 2-3 October 2011 in Dubai.
Featuring international presentations by two Europe & Middle East IABC leaders:
- Clare Woodcraft – Deputy Director, Shell Foundation (and on the IABC Europe & Middle East board)
- Lindsay Eynon – MD, Eynon & CO (and President of UK Chapter 2010-2011 / Past President for 2011-12)
Other featured speakers:
Yasser Al Khorabi – Head of Corporate Marketing, Rotana, Saudi Arabia and Middle East Advisory Board Member – CMO Council
Dr. Khalid Bomtaia – President, Quality Society of Bahrain, Bahrain – Winner of PR Personality Award 2006
Khalid Al Qoud – Public Relations Manager and Founder, Bahrain CSR Society
Yusof bin Ahmed – Kanoo Group, Bahrain
Mohamed Rahma – Director Corporate Communication, EGYPT AIR Holding – A STAR ALLIANCE member
Karim Seifeddine – Corporate Communications Head, CITIGROUP – Middle East and Pakistan
Robert Singleton – Online Marketing Executive, InterContinental Hotels Group Dubai Festival City, UAE
Haris Munif – Regional Brand Marketing Head, Samsung Middle East, UAE
Anne Bleeker – Co-Chair for Education/Professional Development, MEPRA, UAE and Senior Representative MEPRA, UAE
Seven reasons why your organisation would benefit from this course:
- Highlighting the strategic insights of the crucial role and effectiveness of Corporate Communications and PRs
- Leveraging the latest media channels to amplify your business visibility and speed up ROI
- Establishing a customer centric approach to accentuate product and service values to solidify emotional attachment
- Exploring innovations in other non-valuable characteristic of products and services to attract the non-customer engagement
- Attaining the most out of communication strategies through proactive and productive media liaison
- Aligning CSR activities into PR initiatives to polish off corporate image reputation with internal and external stakeholders
- Securing senior management buy-in and an increase budget for communication initiatives
As an IABC member, receive an exclusive 10% discount – Please write to Ms Bernardine Michael quoting IABC-10.
For further information please contact Miss Bernardine Michael ( Senior Marketing Manager of Asia Pacific & Midlde East):
Telephone: +603 2723 6604
Fax: +603 2723 6699
Email: [email protected]
We look forward to welcoming you on 2-3 October 2011.
Testimonials from past events:
- “The conference was really great! I took lots of information from it” – Eqypt Air
- “Well done! Very important event” – Advanced Petrochemical
- “You did well on selecting the right speakers. They all have hands on experience in their fields and were fairly good” – University of Dubai
- “It was fantastic!” – Oman Mobile
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