Demonstrating Value Add: How Measuring Impact Adds Business Credibility

A common refrain from business communicators is the challenge of ‘getting a seat at the table’ with organizations keen to question the value of communications impact. While multiple measuring and evaluation tools exist, often busy professionals resort to simple ‘ad value equivalent’ or media hits, rather than a more convincing argument about how communications is critical to business success.

Based on numerous requests from German IABC members and non-members, IABC is bringing an international expert to Frankfurt to talk about how communications professionals can up their game in this field, develop strong monitoring and evaluation tools and convince business that they are worth their weight in gold!

Angela Sinickas, CEO of Sinickas Communications Inc, will be speaking at an IABC hosted lunch in Frankfurt in May about how to excel in helping organizations achieve business results by developing communication programs that are measurably effective. She will take questions from the floor and aim to offer advice and guidance to communications professionals interested in developing this area.

Date: 30 May, 2012
Time:  17:00-19:00 hrs
RSVP: [email protected]
Venue:
Basell Polyolefine GmbH
Building B852, Room 510
Industriepark Hoechst
Brüningstr. 50
65926 Frankfurt

Google Location Map 

Building B852 is OUTSIDE of the plant perimeter to the right of the East entrance, so no registration is required. The Industriepark Hoechst is near the S-Bahn station “Frankfurt-Hoechst”. It takes 10 minutes to this station from Frankfurt Central Station. Also convenient if coming from the airport, the Bus 58 travels directly from Frankfurt Airport Terminal 1 to the Industrial park, East gate. Travel time 20 minutes. Light refreshments will be provided.

Please note that we only have space for 20 participants who will be selected on a ‘first come, first served’ basis. 
ANGELA D. SINICKAS, ABC, 
President, Sinickas Communications, Inc.
Since Angela founded Sinickas Communications in 2000, her firm has worked with companies, organizations and governments on six continents. Her clients include 23% of the Forbes Top 100 largest global companies.

Before starting her own consulting firm, she was a principal and practice leader for William M. Mercer and with Hewitt Associates prior to that. She has also worked on the corporate side as VP of Communication for Secomerica, Inc., Internal Communication Manager for Chicago Tribune Co. and an Editor and Public Information Officer for the University of Illinois Medical Center.

She is author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 140 articles in professional journals can be found on her website. Her pioneering work in measuring the effectiveness of organizational communication has led to consulting assignments and speaking engagements in 29 countries. Her work has been recognized with 17 international-level Gold Quill Awards from IABC, including two for her website.

She was named an IABC Fellow in 2008 in recognition of her contributions to the profession and to IABC since she first joined in 1979.