Award winners BT and Coca-Cola reveal how they successfully drive employee communication

How do you break through the high levels of cynicism that greet another new corporate strategy?  What steps do you take to drive employee engagement through a powerful brand?

Log on to our webinar on Wednesday July 11 to find out how, from CIPR Inside award-winners BT and IABC award winners Coca-Cola. Register here.

CIPR Inside and IABC are being brought together by CIPR International because excellence in internal communication is a key factor that can make or break an organisation’s reputation.  If your employees don’t believe you, who will?

BT has just won the CIPR Excellence award for internal communication with a campaign that encompassed the transformation of one of the oldest and most complex telecommunications networks in the world.  Their speaker will be Sharon Kedney, Head of Employee Communications, BT Operate

Coca-Cola Enterprises has just won the IABC (International Association of Business Communicators) Gold Quill award for excellence with their project for multi-audience communication: ‘Four Steps to deriving employee engagement through a powerful brand’. Their speaker will be Rodney Jordan, director Employee Communications, who leads a team responsible for developing and embedding employee communications capabilities across Coca-Cola Enterprises’ territories.

Hosting the CIPR discussion will be Pamela Mounter, CIPR International.  Neil Griffiths, Director of Brand & Strategy at SNC-Lavalin and the incoming Vice Chair of IABC’s Europe & Middle East Region Board, will host for IABC. 

Without revealing too much before the webinar, we can tell you that in BT’s case the journey to success meant you grab your audience by keeping it simple.  For Coca-Cola, tailored communication built on outstanding audience analysis resulted in an 81.5% participation rate in the survey, as well as year-on-year increases in the key engagement driver scores, specifically one related to leadership action on feedback.

Most of all, they presented their internal communication strategies as common sense.  Why wouldn’t we all be doing this?

CIPR Inside is the Chartered Institute of Public Relations’ specialist group for corporate communications professionals with a focus on internal communications and employee engagement. CIPR Inside acknowledges the importance of an integrated approach to corporate communications and the need to liaise closely with colleagues focussed on external stakeholder communications.  That’s the benefit of membership of CIPR Inside – an attractive and unique proposition for internal communicators who understand the importance of a joined-up approach to corporate communications,

The International Association of Business Communicators, founded in 1970, is a growing network of around 15,000 business communication professionals in more than 80 countries.  Their international excellence awards recognise the best work from around the world across the entire spectrum of communication, including internal, external and marketing communications.

Both CIPR and IABC provide a support structure that encourages their members to grow as professionals and better understand how they can have a positive impact throughout their career, and both include accreditation programmes.

Put July 11 in your diary and book now.  The webinar is free for CIPR and IABC members, £10 + booking fee for non-members. Register here.

Please note: members must include their membership numbers to qualify for free registration.  You will receive login details once you have registered.

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