EMENA Awards: Syngenta, excellence in communication

Communication awards IABC EMENA

As you know, each year, IABCEMENA celebrates a select group of our regional member’s communication efforts with an award for excellence, as judged by their professional peers across the globe. We recently highlighted Jenny McCarthy’s award winning work. Down below, is a profile of yet another of our winners.

Oh yes, if you would like to enter, it’s worth bearing in mind that our 46 categories cover everything from research and measurement, strategy and tactical to digital and more.

ULRIKE SEMANTI FOR INTERNAL COMMUNICATION

Ulrike is global internal communications manager with Syngenta Crop Protection; subsidiary of Syngenta, a world-leading agri-business committed to sustainable agriculture through innovative research and technology.

Responding to a strategic shift in direction she was responsible for engaging employees towards a much more customer-oriented approach.

Overall, the goal was to engage 27,000 employees and around 5,000 external stakeholders, across 19 territories.

The major challenge was to develop a globally consistent event that could also be executed by locals teams – a challenge many internal communicators face.

To meet that challenge, Ulrike and her team designed and managed a series of 19 events called ‘Crop Demonstration Days’.

Communication awards IABCEMENA Syngenta

THE SAME, BUT TAILORED

Each individual event featured exactly the same booths. Local speakers presented the same content. Agendas and hand-outs were exactly the same, but also adapted to local languages and needs across all events.

Almost 1,000 people came together to organize and run the events!

The Demonstration Days brought employees close to crop experts, senior leaders, and colleagues from across the business – enabling a new dialogue across different work levels, functions, and countries.

Communication awards syngenta crop days

SO WHY ENTER IABC EMENA COMMUNICATION AWARDS?

The outstanding success of the programme led Ulrike to believe that the ‘Demonstration Days’ may well be eligible for an IABC EMENA award.

As Ulrike said:

“The IABC is one of the most well-known network of communicators worldwide and, as a global player, we want to measure up with the best.”

We’re glad she did. And she was right. Ulrike and her team do measure up to the best.

All of which goes to show that no matter how complex our internal communications challenge, there are those who are making it happen.

 

SO WHAT’S YOUR OWN NEXT BIG SUCCESS STORY?

Membership with IABC offers each and every communicator, from every walk of professional life, the opportunity to showcase their work to the world at large. What’s your story? Why not share it with us?

It would be a shame not to be heard, right?

Join us here.