IABC EuroComm: Brandwatch and social media monitoring

IABC Social Media Monitoring

Down below is the EuroComm video from Naomi Trickey, EMEA sales director at Brandwatch, a leading social media monitoring company.

Naomi spends most of her time talking with brands and agencies about social media monitoring and analysis. She helps them understand how they can listen to conversation, what those conversations mean, what to do about them and, how to create a program for doing so.

In her presentation Naomi offers insights for communicators starting with the point that not listening, is no longer an option.

During her presentation, using real-life case studies, she covers big data, opportunities and pitfalls in analyses, and explains the fine line between prediction and intention.

More videos from EuroComm later this week.