European Parliament 2014: Reconnecting with the Electorate

European parliament IABC EuroComm

In our latest EuroComm 2013 video, Jaume Duch Guillot, Spokesman and Director for Media at the European Parliament outlines the need for (re)connecting with the European electorate.

In his presentation Jaume tackled the four strategic pillars of Parliament, People, Social media and the 2014 European Elections – the biggest democratic exercise in the world.

As he explains, the need for European parliament to connect is now paramount. But, first, what do we exactly mean by ‘connecting?’