IABC at the World Communication Forum

I’ve been despatched by the EMENA board (that’s Europe, Middle East, North Africa for short) to the alpine town of Davos – perhaps most famous for the World Economic Forum – but I am in fact here to attend its relative namesake: The World Communication Forum.

It is in its fifth year and it brings together a truly diverse group of communicators from around the world. Tonight at the welcome reception I reckon I came across seven different nationalities in the first four minutes…

You can follow proceedings as they get underway via #WCFDavos.

It is a conference that is really looking into to the future of the field of communications – and to that end I’ve also lined up a couple of interviews for a bit of in-depth insight, including a few beyond the usual suspects.

So keep checking back to hear from people like Scott Fahlman who is working a the cutting edge of where artificial intelligence meets communication. If you’re not familiar with Scott Fahlman, then this bit from the internet archives of yonder should help explain:

19-Sep-82 11:44 Scott E. Fahlman 🙂 

From: Scott E. Fahlman <Fahlman at Cmu-20c>

I propose that the following character sequence for joke markers:


Read it sideways. Actually, it is probably more economical to mark things that are NOT jokes, given current trends. For this, use


I’m also hoping to hear what’s new from IABCers attending – and I will of course also report back following my official duties here, which include participating in a rountable on the future of the intersect between agencies, associations and in-house communicators. I’m fairly sure there’ll be some useful insights for the work currently underway on the next IABC strategy. Here’s incidentally where that is at:

Meanwhile, if you’ve got any questions you’d like to have answered by the assembled experts here, drop me a line / ping me on Twitter.


Michael Ambjorn is board director @IABC – follow @michaelambjorn for more of the above.

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