The European Communication Monitor is widely recognised as the largest study in the field of strategic communication worldwide — and there are insights aplenty to be had in this year’s edition. If you are not familiar with it, we highly recommend you check it out.
In the 2014 survey of 2,777 senior communication professionals from 42 countries, Dr. Herbert Heitmann, President, European Association of Communication Directors (EACD) notes:
“With 86% of respondents, online communication is considered to be the top communication channel … [and] communicators expect social media and mobile communication to become even more important communication instruments within the next three years.”
So far, so much as expected. However, one of the most salient findings cuts straight to the core of our roles as professional business communicators …
Linking communication and business strategy
The single most pressing issue for nearly half of the survey’s respondents is the challenge of ‘linking communication and business strategies’. Which begs the questions: ‘What’s the view from the C-suite on this?’, ‘What are the specific challenges we face?’, ‘How do we need to step up our game?’
If you’re joining us at our annual IABC EMENA Leadership Institute (LI) in Amsterdam on 2nd and 3rd November, Lucas Vos, CEO of FloraHolland — a company with a turnover of 4.5 billion euros and over 3,500 employees — will offer insights.
Why not download the 2014 European Communication Monitor on to get up to speed with some of the current trends, issues, challenges and perceptions of strategic communicators.
We hope to see in Amsterdam.