Is your communications team an asset to your organisation? Have you found an approach to aligning how you plan for and execute your public relations activities that fits with your company’s broader business objectives? Communications has never been more key to organisational growth and success, and yet so many companies still struggle with their communications function.
As part of IABC EMENA’s series of online sessions, we are taking at look at how communicators can add value to their organisation through thinking differently about the strategic role of public relations and how to align this approach to a company’s business strategy.
For February’s webinar we are joined by one of the UK’s leading communications academics. Dr Anne Gregory is Professor of Corporate Communications in the Department of Strategy, Marketing and Economics at the University of Huddersfield. An internationally recognised researcher and speaker, Anne also heads specialist consultancy work for diverse public and private sector clients, including the UK Government Cabinet Office. She is also the past chair for the Global Alliance organisation of public relations bodies.
This is a free event – all you will need is a computer and an internet connection.