There are crises and then there are reputation train wrecks. In the former, your organisation is thrown into a period of chaos that may last days, weeks or months. Stakes and costs are high but by quickly demonstrating ownership, integrity, genuine stakeholder concern and swift action, your chance of recovering and even enhancing your organisation’s reputation is strong. Think Johnson and Johnson’s Tylenol crisis.
In the latter on the other hand, slow response, lack of responsibility, blame and insensitivity to stakeholders’ perceptions will quickly propel your organisation into a reputation train wreck that may damage and possibly destroy it forever. Think BP, Volkswagen and FIFA.
Indeed, bad management and communication can turn a crisis into a reputation train wreck and only principled-based organisations with effective crisis leadership and preparedness can weather the storm and even emerge from it stronger.
Join us for a free webinar on 17 October at 6pm CET.
In this session, you will:
- Gain some fundamental best practice insight on how prepare for crises and prevent a reputation train wreck
- Learn real-world response strategies to protect your credibility and retain stakeholder trust even in the most adverse
Caroline Sapriel is the founder and Managing Partner of CS&A International, a global risk and crisis management consulting firm working with multinational clients across industry sectors in Asia, the Middle East and Africa, Europe, and the Americas. With over 25 years experience in risk and crisis management and corporate communications Caroline Sapriel is recognized as a leader in her profession and acknowledged for her ability to provide customised, results-driven counsel and training at the highest level. Caroline regularly speaks at international conferences on risk and crisis management. She has published articles in professional and trade journals as well as co-authored two books on the subject and is a key contributor to IABC’s handbook of Organizational Communication. She is a guest lecturer on crisis management at Leiden University and the University of Antwerp. She has been a member of IABC since 1987, has served on chapter boards and is a member of its Global Ethics Committee. Caroline is fluent in French, English, Spanish, Hebrew and Mandarin, and holds a BA degree in Chinese Studies and a BSc degree in International Relations from the Hebrew University of Jerusalem.
Register now! If you can’t make the live webinar, register and we will send you a link to the recording.