As professional communicators, we’re wordsmiths rather than number crunchers. But insights and measurement are just as important to the success of communication initiatives as our choice of verbs and adjectives.
At EuroComm 2017 we’ve going two sessions that really count (see what we did there?):
- Measurement Evolves to Evaluation: Outcome vs output – by Susan Walker
- How to Augment Your Intelligence with Big Data – by Neville Hobson and Jonathan Oldershaw