You are invited to join us for a free webinar on 19 April 2017 at 1 p.m. CET.
Join IABC EMENA’s guest speaker Steve Rawling, as he shares his view on storytelling for business in his webinar “What does storytelling mean for my business?”
This webinar will show you how to borrow from the rules of narrative fiction in order to tell better stories about your work.
In this session, you will learn:
- How fictional story arcs can help craft two types of business message: foundation stories and brand stories
- Practical ways to explore different elements of your business story and find the ones that work for different audiences.
Steve Rawling is a former BBC TV News journalist, consultant and author. In his career as a communicator, Steve reckons he has told over 20,000 stories. He helps clients in industry, media and education sectors in the UK and abroad to improve their creative thinking and communication skills. He wrote a book of 100+ creativity tools for businesses – Be Creative Now – published in 2016 by Pearson Business.
RESERVE YOUR SPOT TODAY! If you can’t make the live webinar, register and we will send you a copy of the recording.