EuroComm 2017 – in others’ words

'Language & Leadership: Why Communicators Need to Own Both'

Sheila Parry


Last week, as Theresa May began dismantling Britain’s relationship with Europe, business communicators from across the region gathered in London to concentrate on creating connections.

The EuroComm17 conference was more than an act of defiance. With its theme of ‘Transformation – Adapt, Invent, Evolve’, the International Association of Business Communicators (IABC) promised it would provide knowledge, insight and networking opportunities to help us thrive. And it delivered.

Via TheBlueBallroom

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'Complex life of the NHS communicator' 

Tim Hart



The NHS is under unprecedented scrutiny and its crises are played out in the media, putting its comms professionals under extreme pressure, according to a delegate at this year's EuroComm 2017 conference. 

The NHS is the largest employer in Europe with some 1.6m employees. Tim Hart said NHS comms had a wide audience - from the public and patients to staff, union members and politicians - as well as the media. The work, he said, also had a very broad remit – engaging in public affairs, internal comms and crisis comms, as well as dealing with media relations. 

Via PR Week

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'How to work as an independent practitioner'

Rachel Miller



Four years ago I made the decision to work as an independent practitioner and launch All Things IC consultancy. It was a terrifying and exhilarating decision. And the best career choice I’ve made.

Last week I spoke at #EuroComm17 hosted by the International Association of Business Communicators (IABC), here in London. I offered advice and guidance on the reality of working independently and being your own boss.

The theme of the conference was transformation: adapt, invent, evolve. I structured my talk around 10 career lessons I’ve learnt along those themes, and thought I’d share the content with you.

Via All Things IC

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'Brexit - What Communicators Need to Know'

Warwick Smith

There’ve been a lot of new faces in our London office this week as communicators from all over Europe have arrived for #EuroComm17.

During the two-day conference, Warwick Smith delivered some key insights in his session, Brexit – What communicators need to know. And what better timing for some much needed clarity around this very complex area. We have summarised the five key learnings from his session.

Via Instinctif

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ADAPT • INVENT • EVOLVE: Reviewing the past to prepare for the future

Martin Gilbraith

Thank you to everyone who participated in my plenary session Facilitating transformation: reviewing the past to prepare for the future at this year’s IABC EMENA conference #EuroComm17 in London today.

In the session I demonstrated a participatory approach for a group to review the past to prepare for the future, by applying the ToP Historical Scan method to reflect together on the journey of development of the communications profession.

Here I share links to some resources and case studies that I mentioned, and perhaps some that I didn’t, plus (below) tweets from the session timeline we created.

via Align Your Org

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We’re excited to be hosting EuroComm 2017 next Monday and Tuesday, with a great line-up here. To warm you up before Monday, here are a few words of wisdom from Nikki Edwards, IABC EMENA Region Chair,  around ‘Transformation: Adapt, Invent, Evolve’ which is this year’s theme for the event.

To adapt to new communications trends and tools you need to be agile, and to be agile you must stay informed. The business communicator role is ever changing and when you work in a corporate environment you are in danger of looking only inwards. Rather, keep abreast of what people outside of your immediate network are doing and look to the wider communications industry for new ideas and inspiration. Networking at industry events and being part of a professional association is a great way to do this.”

Via Instinctif Engagement

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