You are invited to join us for a free webinar on 31 October 2017 at 1 p.m. CET. Join IABC EMENA’s guest speakers Mike Klein and Michael Nord, as they share their knowledge and experience on the topic of influencers in the webinar Identifying influencers in organisations.
A discussion of how to improve the effectiveness of internal and change communication by identifying key influencers, the three percent of people who inform (and represent) 90 percent of employees in organisations.
In this session, you will learn:
- Why shift towards influencers and away from all-employee comms for key initiatives and agenda items
- Which identification methods are available
- What’s the difference between “influencers” and “ambassadors”
Michael Nord is a principal consultant with The Fifth Business in the Netherlands. He advises and coaches leaders in large organisations on how to manage their stakeholders using appropriate tools and methods. Nord was born in Denmark, lives in the Netherlands and speaks five languages. He has worked all over the world, for small and large organisations.
Mike Klein is an internal communication consultant and writer. His blog, Changing The Terms, focuses on the importance of
strategy in internal communication, and his firm of the same name supports organisations in identifying influencers and driving strategic messages. Mike also supports IC professionals in getting their voices heard in the profession, and as Regional Vice Chair of the International Association of Business Communication (IABC) in Europe – Middle East – North Africa. Mike is an MBA graduate of London Business School. He has held senior internal communication roles at easyJet, Shell, the US Federal Government, VimpelCom, Cargill and Maersk. Previously, Mike managed political campaigns across the United States.
If you can’t make the live webinar, register and we will send you a copy of the recording.