Aligning people with purpose

You are invited to join us for a free webinar on 17 January at 1pm CET. Join IABC EMENA’s guest speaker Mike Pounsford, as he discusses the importance of purpose and approaches to alignment in the webinar Aligning people with purpose. The webinar will combine input, illustrations and responses to questions raised by participants during the session.


In this session, you will learn:

  • Understanding why purpose is important to provide a sense of meaning for work and a strategic perspective
  • Exploring the role of leadership groups at different levels and why their ownership of the purpose conversation is still critical
  • Exploring different approaches to how purpose can be developed; who to involve and how to involve them in the process
  • Exploration of one approach to help leaders increase “line of sight” – linking strategic goals and individual roles

Save your seat and register now

Mike Pounsford/United Kingdom, works with leadership and with specialists in communication to clarify and communicate purpose, vision and strategy. He founded his own business, Couravel, in 2001 and works to help define and share common meaning.  Clients have included global and smaller UK based businesses and organisations in the private, public and third sectors. Mike is currently the President of IABC UK.

If you can’t make the live webinar, register and we will send you a copy of the recording.