FREE member-only webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

IABC membersLog in to iabc.com with your member ID to see the registration links for the webinars below.


Crafting and Telling the Story of Your Strategy  

It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand their organization’s strategy. And it occurs regardless of how good the strategy is.

Using industry case studies, this presentation will highlight:

  • Why communicating strategy fails.
  • How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve.
  • Identifying and tackling anti-stories that prevent progress.

In this webinar, you will learn:

  • How to craft a strategy story that is owned by your most important influencers.
  • What a business story looks and sounds like and how to spot good ones.
  • Three big mistakes novices make when starting out with story techniques.

Shawn_Callahan-sq-300x300Presenter/Shawn Callahan, is the author of Putting Stories to Work and the founder at Anecdote, the world’s largest business storytelling company. Shawn started his career in tech with companies such as Oracle and IBM but realized that, at the end of the day, it was the human factors that determined the success of any enterprise. In 2004, he founded Anecdote, a firm that helps leaders and sellers find and tell great oral stories. He works with Global 1,000 companies and a global network of partners. His book Putting Stories to Work won a gold medal in the 2017 Axiom BusinessBook Awards in the category of Networking (social networking, communication skills).

Date: 30 January 2018
Time: 1–2 p.m. PST / 4–5 p.m. EST

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Solution provider webinar: How to Use Video To Enhance Executive Communication

One of the biggest differences between high performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often members of the C-suite hide behind others to convey their vision for the company. While they may think it is more efficient to communicate indirectly, they are doing little to endear themselves to their employees.

Streaming video allows executives to engage in interactive live communicate with all employees no matter where they are located. It is for this reason that many corporate communications departments are choosing to host All-Hands and Town Hall meetings with this technology.

In this webinar, we will discuss:

  • The benefits of using video for executive messaging.
  • How to prep your executives to communicate with video.
  • Tips for selecting a video platform for executive communication.

bill_accola_headshot_1024Presenter/Bill Accola, is vice president, professional services & customer success at MediaPlatform. He is responsible for delivering integrated solutions to address the challenging business requirements of MediaPlatform’s customers. He brings an advanced understanding of project management tools and best-practice methodology to manage complex, multi-disciplinary projects. Previously, he served as executive director of business development for the news distribution industry leader Marketwire.

 

3d67266Presenter/Shazia Haq is senior content marketing manager at MediaPlatform. Haq has a professional background in b2b content marketing and technology writing. She earned her master’s degree in international politics from NYU and her undergraduate degree in print journalism from the University of Southern California.

 

Date: 15 February 2018
Time: 11 a.m.–12 p.m. PST / 2–3 p.m. EST
Free to the public

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Be a Talent Magnet—How to Retain, Engage, and Attract the Millennial Workforce 

Recently, the Millennial generation took the stage as a the largest generation in the U.S. workforce. Millennials (also known as Generation Y), born between 1981 to 2000, are your current and future leaders and they are bringing tremendous change, innovation and opportunity. In this program, you will hear up-to-the-minute data and case studies, as author Jeff Butler helps you better understand your organization’s millennials and provides actionable strategies to leverage their potential of this upcoming and rising generation.

Key learning points:

  • Learn what message is enticing to attract millennial talent to your company even if you don’t have a strong brand.
  • Discover strategies on how to manage millennial talent for maximal retention.
  • Retention strategies that companies are using that lead to 96 percent retention rates over a three year period.

20375739_1242779869164143_8967013044265910246_nPresenter/Jeff Butler, is a​ ​speaker,​ ​author​ ​and​ ​passionate​ ​millennial​ ​who​ ​helps​ ​organizations​ ​improve​ ​their​ ​retention of​ ​millennial​ ​employees.​ ​A​ ​native​ ​Californian​ ​and​ ​raised​ ​in​ ​Silicon​ ​Valley,​ he​ ​has​ ​spent​ ​his​ ​entire​ ​life​ ​during​ ​the​ ​highest​ ​pattern of​ ​employee​ ​turnover​ ​in​ ​recorded​ ​history.​ ​Graduating​ ​from​ ​UC​ ​Berkeley​ ​with​ ​a​ ​degree​ ​in​ ​Computer​ ​Science,​ Butler ​experienced the​ ​competition​ ​and​ ​challenges​ ​of​ ​recruiting,​ ​attracting,​ ​and​ ​retaining​ ​top​ ​talent​ ​first​ ​hand.​ ​Unlike​ ​other​ ​experts​ ​on​ ​millennials, he​ ​has​ ​been​ ​in​ ​the​ ​trenches​ ​of​ ​what​ ​it​ ​means​ ​to​ ​be​ ​a​ ​millennial​ ​and​ ​what​ ​it​ ​takes​ ​to​ ​retain​ ​and​ ​keep​ ​them​ ​engaged.​ ​With​ ​Butler​‘s versatile​ ​background,​ ​he​ ​has​ ​helped​ ​fortune​ ​500​ ​companies​ ​and​ ​thousands​ ​of​ ​professionals​ ​across​ ​the​ ​United​ ​States—in addition​ ​to​ ​appearing​ ​on​ ​TEDx​ ​in​ ​both​ ​2016​ ​and​ ​2017.  

Date: 29 March 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST


How to Define, Articulate and Activate Your Company’s Purpose

In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines, International Paper and Qualcomm around integrating purpose into their communications, we have seen the tangible benefits purpose can bring to any organization.

In this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders.

AAEAAQAAAAAAAAMPAAAAJDUxZDUwMjE4LTM0MzMtNDBjNC04ZDY4LTFiNDc5NjQxYWMzMAPresenter/Guusje Bendelert, is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy, and citizenship expert, Bendelert helps companies articulate, communicate and activate their purpose to enhance performance, engagement, and reputation. 

Date: 25 April 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST


Stuck in the 20th Century? The Shifts You and Your Company Need to Make in Order to Thrive in the 21st Century

Today, the world is a much different place than it was twenty years ago. Yet, we still rely on approaches to strategy that were developed in the 20th century (and a few that were developed over 2000 years ago). We need to move beyond the old methods to what works in our digital, global, rapidly changing world. In this active, engaging webinar, we’ll explore the five shifts organizations and individuals need to make in order to lead strategy and communicate effectively in the 21st century.
In this session, you will learn:

  • What the shift to a deeply interconnected, digitally ubiquitous, global world means for organizations and individuals.
  • The five shifts of thinking you’ll need to succeed in strategy and communications in the 21st Century.
  • The practical implications of the five shifts to your practice.

Maya-TownsendPresenter/Maya Townsend, helps individuals, teams, and organizations thrive in our networked world. Through her company, Partnering Resources, she uses the science underlying human relationships to make soft skills generate hard results. She serves on the Editorial Review Board for OD Practitioner. Her articles are regularly published by venues such as Inc.Com, CIO.Com, People + Strategy, and Nonprofit Quarterly. As co‐editor of The Handbook for Strategic HR, Townsend will happily tell you why you should throw out your performance reviews and why most HR departments need a total makeover.

 

martha2Presenter/Martha Miser, focuses on disrupting organizations, so that people think differently about themselves and relationships, leading to organizations that are more awake, passionate, human and focused—all of which adds up to better business results. Her company, Aduro Consulting, serves a range of domestic and multinational companies. Prior to starting her consulting business, Miser held leadership positions in several organizations, including Global Head of Leadership and Change for ING Bank in the Netherlands. Her newsletter, Exploring Leadership, examines the unique challenges of 21st century leadership.

 

Date: 9 May 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST


Awesome PowerPoint Tricks for Effective Presentations

PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull, and boring. This session will help you revolutionize the way you use it to make your presentations and other training material more effective using visuals, diagrams, and animations.

It covers productivity tips on creating content, quick formatting, and animating graphs in two clicks. It will help enhance your content with better design techniques, image manipulation, animation combos, and precise motion paths. And it will inspire you to create sophisticated interactive content with triggers, hyperlinks, and custom content. Plus, a free PowerPoint toolkit to kick start your efforts for everyone that attends.

Steps to take:
1. Attend this session.
2.Become a PowerPoint legend.

profilePresenter/Richard Goring, is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.

Date: 27 June 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST


The 9 Rules of Crisis Communication

Bad things happen on weekends, holidays and when the weather is nice—learn how to always be prepared for a crisis and the rules for communicating through it. Lane Kasselman, former Uber and AT&T communication and public affairs executive, will share his experience in navigating crisis and upholding an organization’s trust, credibility and reputation in the process.

AAEAAQAAAAAAAAdyAAAAJGQ5ODgyNjcxLTUzMzEtNDAzZC1iM2JjLTZiYmM1ZjQ3NTMwMQPresenter/Lane Kasselman, is a nationally recognized expert in crisis and public affairs. He led communications and public affairs for both Uber and AT&T, and also ran Kasselman LLC working with BP during the Deepwater Horizon oil spill and the American Foundation for Equal Rights during the same-sex marriage court decision. He and Matt McKenna, former U.S. President Bill Clinton senior adviser, launched Greenbrier two years ago to help companies and individuals avoid, manage and recover from crises. 

Date: 18 July 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST


Collaboration to Improve Department Communication

Most department leaders will say that the C Suite doesn’t care if departments work together. However, managers know that it is necessary to complete the work that needs to be done. It often seems like it is impossible because of distrust and suspicion between departments. However, a company can only survive if a culture of communication, transparency and collaboration are embraced.

Departments that struggle (or make no attempt) to cooperate with each other lead to product delay, budgetary problems and destroys company culture. Departments end up competing with one another and no longer seek to improve the company, but themselves. Collaboration is not about projects but working toward a common goal and outlook for a better future. A future where everyone benefits.

In this webinar, you will learn:
• How team leaders can encourage communication.
• How to create a collaborative process.
• How to work through mistakes and pitfalls.
• How to cultivate mutual understanding.

AAEAAQAAAAAAAALrAAAAJDE0N2IzOTdiLTM0YWYtNDFmNC04ZWJmLTI2NWE0ZTVjZmYwMgPresenter/Shahara Wright, is a CEO, business law attorney and business strategist.  She is an award winning author, host of the CEO Collaboration Circle and a highly sought after international speaker.  Wright has been the owner and Lead Attorney of The Wright Firm, PLLC for over 17 years and founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity. 

Date: 12 September 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST

Posted in Free event, Professional development, webinar.