EuroComm18 Interviews: Simon Werner Hansen on Digital Analytics Framework: How analytics can influence digital practices, attitudes and outcomes

We’re excited to welcome Simon Werner Hansen, the founder of Wintra Analytics. Simon, who hails from Denmark, will be sharing his expertise on the concept of a Digital Analytics Framework: How analytics can influence digital practices, attitudes and outcomes. We spoke to Simon to get a sense of how analytics impacts our work. Join Simon at EuroComm18 to learn more about analytics and a host of other insightful topics. To learn more about the agenda and book your tickets, visit our EuroComm18 event page.

Q: Can you tell me a little bit about yourself and your background?

Simon: I am founder of the Danish software and consultancy company Wintra Analytics. Since 2004, I have worked together with enterprise clients on improving the performance of their digital workplace – across all geographical, functional and managerial layers.

I founded Wintra Analytics following a strategy implementation in an enterprise. I was puzzled on why we couldn’t get the right operational metrics out of the system to support what were promised in the strategy paper and sponsored by management. We started working on how metrics could engage the people in the organization on having a shared responsibility for the digital workplace. Our aim was to mobilize decentralized resources to support the small team carrying the main responsibility for the digital workplace. I am still working on that same quest.

My academic background is from Copenhagen Business School, where I hold a degree in Leadership Psychology and Informatics and from Technical University of Denmark and UC Berkeley where I hold an MBA degree in Management of Technology.

Q: What are you speaking about at EuroComm18?

Simon: I will be speaking about how the use of analytics can help companies realize the potential of their digital workplace – into becoming a high-performing, self-service platform with the benefits of unified communications, operational efficiency, and higher employee engagement. By showcasing examples of case work with clients, I hope to demonstrate impact of data-driven insights to drive real change.

A focus for our work is how important the people using the numbers are. We emphasize on designing our outputs around the roles we meet in the organizations, which entail breaking down complexity in numbers and technology.
Our work has led to frameworks, which I will be sharing the shape and effect of.

Q: What do you hope delegates will take away from your talk?

Simon: I hope you will experience a deep-dive on the business value of analytics for measuring the impact of the digital workplace. Based on +10 years of experience working with clients, I will share best practice inspiration on how editors, IT admins, Comms teams and C-level management can improve by investing in analytics. Participants should get proven results on what areas to focus on and how to engage the organization when using analytics as a lever for efficiency for the digital workplace.

Q: What else are you looking forward to at EuroComm?

Simon: To me, the digital workplace is a term in constant change with dynamics from both technology, organizational structures and cultural variations. Getting the opportunity to meet other colleagues working in the same field will be a great asset in understanding what challenges and benefits they are working on now and are seeing arise in the near future.

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