EuroComm18 Interviews: Lindsay Uittenbogaard and Michael Ambjorn on Alignment for Performance

It’s not a surprise that many of us are faced with the challenge of how we get others in our organizations to support our work. Lindsay Uittenbogaard and Michael Ambjorn are here to help – they will be presenting on how employee alignment links to improved performance.

A past IABC Chair, Michael – who hails from Denmark – will discuss strategic organizational alignment and how to (and how not to) use technology in this context. He will illustrate how alignment improves performance. Specifically, how it can shorten decision making processes and help scale intent, drawing on case studies from the public, private and third sector.

Lindsay will describe how her work in helping employees develop a better shared current reality at the team level (social alignment), leads to more effectiveness and improved performance. She will share the process she uses and present overviews of 3 examples from Samsung, The University of Applied Sciences in Austria, and T-Systems.

We caught up with Lindsay ask her what she and Michael are planning for attendees at EuroComm18. To learn more about the agenda and book your tickets, visit our EuroComm18 event page.

Q: Can you tell us a little about yourselves?

Michael and his colleagues at Align Your Org advise boards, facilitate strategy and develop changemakers. Also, through courses and 1:1 mentoring they work to develop the next generation of leaders. It is all about enabling people to make change. Michael has worked across five continents. He is a past chair of the International Association of Business Communicators. He has also held leadership roles at IBM, Motorola; and perhaps more unusually, the 260+year–old Royal Society for the Encouragement of Arts, Manufacturers and Commerce.

I started my career leading small businesses in the UK before moving across to Internal Communications Management in 2001 in the Netherlands. Since then, I’ve held global international communications leadership positions across the energy, IT, and telecommunications industries. My curiosity about the social sciences led me to develop Mirror Mirror in 2016, an organizational effectiveness process that accelerates employee alignment for improved performance at the team level.

Q: What are you going to be presenting about?

This presentation will explore two complementary approaches on employee alignment for performance:

Michael will cover strategic organizational alignment and how it relates to business performance. And what happens when it is not present. We will show why alignment is an essential part of effective professional communications – and how it fits with the IABC Global Standard. We’ll also explore how it links with technology and participation.

I will cover social alignment, a field that has only recently emerged in the Social Sciences literature. Social alignment is when people have a ‘shared current reality’ and so are better prepared for the adoption of change and strategy implementation. This presentation firstly defines social alignment and explains the link to business performance. Secondly, it describes process that facilitates social alignment, as evidenced by a case study with a team at The University of Applied Sciences, Upper Austria.

Q: What are the benefits going to be about people attending your session?

It’ll be interactive and fun. And you’ll walk away with practical insights and tools you can put to use straight away.

Participants in this session will discover more about:

1. Why alignment is important
2. The definition of alignment and how it is relevant to communications – and links with the IABC Global Standard
3. The link between strategic and social alignment and improved performance – using technology and participation
Effective alignment approaches.

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