On a Path to Growth – My thoughts for IABC across EMENA

My time is up as the Chair for EMENA, and it’s been an incredible twelve months. There’s much we’ve achieved, and which I’m proud of. Firstly, we’re in a good financial shape. We have money in the bank, which we’re going to use to invest in activities for you, our members. Second, we are adding members across EMENA, and we should be able to hit 500 members in a couple of months. And third, we’ve been increasing the number and quality of activities for members, both online and offline. We’ve also started promoting our certifications and engaging other, like-minded associations to partner on initiatives that will benefit both our members and theirs.

I’m not going to be complacent. We still have challenges. While the UK and Gulf chapters are in good shape, I realize that we need to tackle the issue of faltering chapters in Europe. And we’ve got to keep on stressing the international nature of IABC, the most global communications association there is.

I’m particularly excited about how the new corporate membership can transform EMENA. We already have our first corporate member – here in the Gulf – and I believe that the value on offer is unmatched, especially considering the number and quality of the training courses provided through the IABC Academy (at NO COST to medium and large corporate members). We need to do everything we can to promote the corporate membership and the value that it gives to organizations across EMENA, especially to comms heads who care about developing their people through best practice development, training and certification.

As of today, I have begun serving my final year as Past-Chair, and will be here to support our new Chair. I’m confident that Mike Klein and the new board will be able to take IABC EMENA forward. They’re an incredible group of communicators who have the best interests of the function at heart. I’m also excited about bringing EuroComm to the Gulf next year (though we need to work on the naming!).

On a final note, I want to say thank you to the EMENA Board and local chapter boards, as well as the International Executive Board and all the IABC staff. Your commitment to our industry is exemplary. I am most grateful to my volunteers of the year, Katie Noll and Nikki Edwards. Your energy and effort is inspirational.

For those that missed the AGM last week, here’s the slides. We will also be sharing the recording with you all soon. If there’s anything you’d like to talk about, please do reach out to me on Twitter, at @alex_malouf.

That’s all for now. I hope to see you all soon! In the meantime, take care.

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