Those born after the mid-90s or the so called ‘Generation Z’, are arguably the true digital natives. While most of Gen Y got their first mobile device from the age of seven or later, members of Gen Z were born when the internet & technology really began to flourish. Born into a world where globalization has become the norm and technology progresses ever more rapidly, this generation has seen exponential change like no other.
Given their fast-changing digital lives, how can both corporates and society communicate with Gen Z?
This webinar will provide insight into:
– Tapping into Gen Z’s mindset;
– Current popular forms of communication among Gen Z;
– How to leverage technology to keep ahead of the game;
– The dynamics of communicating with Gen Z across the globe, today and tomorrow.
Jon is a strategist and communicator and speaks French, Spanish, German and Russian. He is adept at helping diverse clients across Europe to achieve their aims through media analysis, developing key messaging and strategic communication. Formerly with an international energy consultancy in Paris, Jon now works as an independent consultant for clients in the UK, Spain and France, focusing on brand building and content strategy.
Sign up for the webinar via this link – https://attendee.gotowebinar.com/register/305265503295795969
Date: 26 September 2018
Time: 11.30 a.m.–12.30 p.m. GMT