Will the receding internal-external wall expand IC’s horizons?
One of the perennially hot topics in the world of internal communication involves the extent to which it is converging with external communication, says IABC EMENA Region’s Mike Klein. Indeed, there is a strong belief that, as expressed by Cameron Craig in this year’s IC Kollectif E-Book, ”Disrupting the IC Profession” that “the wall […]Read more
Step up, support the Comms industry. Volunteer for the IABC EMENA Board!
A challenge from IABC EMENA 2016-17 Vice Chair, Alex Malouf I’ll be the first to admit it. It’s a well-known secret in the communications industry that we’re awful at PRing what we do. The public relations sector doesn’t engage enough with the outside world in terms of what we do […]Read more
When communicators become facilitators
No one believes what the CEO is saying. No one cares what the executive committee is doing. Employee engagement has never been so low. And yet, many corporate communicators are still churning out messages and creating content that no one notices or cares about. Fascinating conversations take place elsewhere in […]Read more
What’s your career vision – and how do you communicate it?
As communications professionals, we put our communication skills to work every day – have you done so for your own career? IABC Switzerland’s Sylvia Beasley-Suffolk spills the beans on communicating your career vision. One of the beauties of communication is the clarity it can bring. Turning complex ideas into clear, […]Read more
Can you articulate your own career plan?
What’s your career vision – and how do you communicate it? As communications professionals, we put our communication skills to work every day. But have you done so for your own career? IABC’s Switzerland Chapter board member Sylvia Beasley-Suffolk challenges you to spill the beans about your comms career … One of […]Read more
Ramadan and the Impact of Social Media
In our latest board blog, IABC EMENA Board member Alex Malouf takes a look at how social media has become a key tool for 1.5 billion people during the holy month of Ramadan. As many of you may know, we’re currently only days into the holiest month of the year for Islam and Muslims. […]Read more
On UK leaders in the EU playground
EMENA Board Member Jane Mitchell ponders the impact of “Brexit” from a change and ethical leadership communicator’s point of view in our latest Board Blog. “Try not to become a person of success, but rather try to become a person of value.” – Albert Einstein On the day […]Read more
Crossed lines: finding fun in international communication
The challenges of cross-cultural communication have never been greater. Businesses are discovering its importance – not just because of increased globalization, but also because their domestic workforces are becoming more diverse, ethnically and culturally. This poses a particular challenge for those of us who work in communication, as Jennifer Olson […]Read more
The CEO’s top advisor: It’s now or never
The demand for dialogue between companies and their stakeholders gives communicators an unique opportunity. But the time is now, says IABC EMENA Region Board Chair Klavs Valskov, in our latest Board Blog. Communications professionals have for years, if not decades, talked about being the strategic advisor for executive boards. In […]Read more
Legacy and lessons: what being an IABC member has given me
March is Member Month at IABC. If ever you needed a reason to join the IABC, read this very personal insight about its value, by IABC EMENA Region Board Blog by Ilze Raath. When I first moved to Belgium 18 years ago, I knew exactly one person: my professor at the university. For […]Read more
Tolerance, understanding, care and courage – the foundations of our world
In the wake of awful terror attacks in Brussels this week, long-standing IABC board member Jane Mitchell shares, in our latest Board Blog, her reflections on the role communicators can, and must, play in encouraging a values-driven culture. I am sitting in a coffee shop in Prague, as an English woman, born in Ireland, the day after the […]Read more
Leadership insights and lightbulb moments
IABC leaders exhibit all the traits of “trusted strategic advisers”, says Nikki Edwards, who joined more than 140 of them at the International Leadership Institute in Long Beach, California earlier this month. I’ve recently noticed increasing reference to corporate communications practitioners needing to be trusted or strategic advisors to their business leaders. […]Read more
Executives should be online: five reasons to start a corporate blog
Blogging is becoming an increasingly popular tool and your executives should be online, says Alex Malouf. There’s no doubt about it, blogging is huge. On blogging platform WordPress over 409 million people view more than 20.6 billion pages each month. There’s even more blogs on the Tumblr (275.1 million blogs […]Read more
B2B branding from the inside
How a B2B company brands itself is crucial to its success in today’s image-conscious world, says Klavs Valskov. Who are your customers? What are they looking for? What do you do differently, or better than your competitors? And does your staff know how to deliver your brand promise? Purchasing decisions […]Read more
Networking is key to your personal success
Whether you are considering a career change or looking for new business, networking is key to your success, be it attending conferences or events, or taking part in group discussions on social media. Showing yourself as part of the discussion and the socialising is what can help you further your […]Read more