Category Archives: PR and media relations

FREE webinar: The art of “PR” in business in the UAE

In the era of fast changing economies, industries around the world and in the UAE are being influenced by a wider range of stakeholders; thanks to the recent development of technology. It is evident that the role of Public Relations has never been more important than today. What has changed? […]

Ramadan and the Impact of Social Media

In our latest board blog, IABC EMENA Board member Alex Malouf takes a look at how social media has become a key tool for 1.5 billion people during the holy month of Ramadan. As many of you may know, we’re currently only days into the holiest month of the year for Islam and Muslims. […]

PR in a Digital Era

A lot has changed since many of us first embarked on a career in communications. In our latest IABC EMENA board blog, Jasna Suhadolc takes a look at how technology has influenced how we work. 1995. I am a young student in a research agency helping my boss get a new […]

Hot topic: responding to cyberattacks

Cyberattacks don’t just affect big financial institutions; they’re increasingly becoming a critical issue for a range of businesses of all sizes. Research shows that these types of threats, from stealing customer data to denial-of-service attacks, are on the rise worldwide. So how does communicating about cyberattacks differ from other types […]

Global PR Summits – 10% discount for IABC members

The P World is offering all IABC members a 10% discount for tickets to two events they are hosting in the EMENA region. The Global PR Summit Bahrain 3 (1-2 June in Manama) features interactive presentations by PR innovators from MasterCard, Nissan, GE, P&G, Ericsson and Google, and will include […]

Communication Breakthrough #8 with Andrew Morrison

We all experience ‘lightbulb’ moments of insight or inspiration that shape how we think and work. Sometimes they are defining moments in our careers. In the IABC EMENA Communication Breakthrough series, our members share their stories in the hope they will inspire your own journey. Welcome to our eighth issue! […]

IABC at the World Communication Forum

I’ve been despatched by the EMENA board (that’s Europe, Middle East, North Africa for short) to the alpine town of Davos – perhaps most famous for the World Economic Forum – but I am in fact here to attend its relative namesake: The World Communication Forum. It is in its […]

Minds of their own – and the IABC match

‘Minds of their own’ is the title of the February issue of Communication World and it seems like the BA and MA comms students at the London College of Communication match the description – but what can IABC do to match them? I recently ran a brief workshop with 40 […]

Bedbugs – A New PR Problem

An epidemic of bedbugs is hitting New York City and according to reports showing signs of spreading across the US and even into Europe. And though not quite having the same effect that, say, the Fukushima disaster is having on nuclear energy, the vermin are making problems for businesses. Bedbugs […]