Communicators should get smart about data – McKinsey

The words ‘big data’ have been the mantra of the world’s marketing industry for the past five years. And yet, many communicators are still struggling to get to grips with how we can best use data in our daily work to make better informed decisions and win over colleagues to […]

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Hot topic: responding to cyberattacks

Cyberattacks don’t just affect big financial institutions; they’re increasingly becoming a critical issue for a range of businesses of all sizes. Research shows that these types of threats, from stealing customer data to denial-of-service attacks, are on the rise worldwide. So how does communicating about cyberattacks differ from other types […]

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2014 European Communication Monitor & the EMENA LI

The European Communication Monitor is widely recognised as the largest study in the field of strategic communication worldwide — and there are insights aplenty to be had in this year’s edition. If you are not familiar with it, we highly recommend you check it out. In the 2014 survey of […]

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EuroComm: Prof. Bluemelhuber’s New Marketing Models

Hot on the heels of Robert Madelin’s Rebranding Europe, here’s another great EuroComm video. Christian Bluemelhuber is Professor for strategic organisational communication at the Berlin University of the Arts. In his engaging and entertaining presentation he delivered a provocative marketing model that kicks out the old marketing models and ushers […]

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Award winners BT and Coca-Cola reveal how they successfully drive employee communication

How do you break through the high levels of cynicism that greet another new corporate strategy?  What steps do you take to drive employee engagement through a powerful brand? Log on to our webinar on Wednesday July 11 to find out how, from CIPR Inside award-winners BT and IABC award […]

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