In 2007, drug manufacturer Eli Lilly had a problem. It was facing the loss of revenue when a host of patent protections were due to expire in 5 years times,…Continue reading Eli Lilly Jam Session: An employee engagement case study
Shel Holtz, writing for ragan.com, suggested several ways for organisations to increase their employees’ brand literacy, ie, knowledge about the organisation’s brand. His suggestions included: * “Indoctrinating” employees early and…Continue reading Brand ambassadorship Soviet-style
In an online chat on the best books in corporate communication, someone suggested the Bible. I can’t say I necessarily agree with that choice, but I am reminded of a…Continue reading The Green Light on Employee Termination
