Down below is the EuroComm video from Naomi Trickey, EMEA sales director at Brandwatch, a leading social media monitoring company. Naomi spends most of her time talking with brands and…Continue reading IABC EuroComm: Brandwatch and social media monitoring
Researchers at New York University’s Stern School of Business recently found that a factor in addition to peer group influence may be behind the adoption of products considered “hot” by…Continue reading New Research on Contagion in Networks
IABC has just released the findings of its latest research into the role of professional associations. Nearly 2500 communications professionals from around the globe took part in the survey research…Continue reading Latest research shows content is king!