As part of our Country Insights series of webinars, this November we will be heading to Paris and France. Kasha Dougall, a long-time IABCer and former EMENA board member, will…Continue reading Country Insights: The Communications Function in France
Home to almost 100 million people, most of whom are under the age of 25, Egypt isn’t just the birthplace of civilization. The country has a thriving communications industry, with…Continue reading Country Insights: Exploring Communications in Egypt
Those born after the mid-90s or the so called ‘Generation Z’, are arguably the true digital natives. While most of Gen Y got their first mobile device from the age…Continue reading Communicating with Gen Z – the Key Challenges Today and Tomorrow
