CASE STUDY: Managing comms and reputation during high-profile crisis and disasters
In May 2016, a wildfire raged through Northern Alberta, forcing the evacuation of over 80,000 people. The fire destroyed 2,500 structures – the largest natural disaster in Canadian history. As part of its emergency response, the Government of Alberta used Virtual Town Halls to communicate directly with evacuees who had dispersed all across Canada, to keep them up to date on the latest information: condition of their neighbourhoods, distribution of financial assistance, predictions for when they could return to their homes and what to expect once they were able to return. The government conducted 17 events over five weeks during the evacuation and early return of residents back into the city.
(Co-presented with Carl Mavromichalis)