EuroComm 2018 programme

We have a fantastic line-up of content and speakers. Take a look at the full programme below, download a printable PDF version, or visit the EuroComm 2018 speaker line-up page to see more detail about each presentation and link to the speakers on social media.


  • Registration and networking breakfast
  • Welcome – Alex Malouf, IABC EMENA Region Chair
  • The Dynamic of the Communication Community – Anders Monrad Rendtorff, K1 Chair
  • IABC and You – Ginger Homan, IABC International Vice Chair
  • KEYNOTE: "Dreams & Ambitions" – Kim Larsen, Executive Vice president, Corporate Communications & Relations, Danske Bank
  • The Mind Matters: cognitive bias and communication – Chuck Gose, USA

STREAM 1: Leadership and strategy

  • Meaning as an emergent megatrend – reshaping how we shop, work, invest and run our organisations – Mark Drewell, Foresight Group, Sweden
  • People vs. the Organisation and why they both have to win – Sheila Parry, The Blue Ballroom, UK
  • Alignment for Performance – Lindsay Uittenbogaard, i2i Practical Communications, Netherlands & Michael Ambjorn, @Alignyourorg, London

STREAM 2: Employee engagement

  • Trust, involve and get out of the way – Aniisu K Verghese, Tesco India
  • Smiling but not with his eyes: Authentic employee voice for inclusive organisations – Dr Kevin Ruck, PR Academy, UK
  • How to leverage technology to elevate the IC function – Eoin Cotter, Internal Communications and Employee Engagement Advisor, Poppulo
  • Why we eat broccoli and how to avoid enterprise social indigestion – Rita Zonius, Enterprise Social Engineer, Australia

STREAM 3: Workshop – Communication skills

How to actually do change management – Victor Zalakos, Customer Reach, Australia

STREAM 1: Emerging technologies

  • Putting corporate comms at the center of digital transformation: a tale of AI, bots and quantum computers – Silvia Cambie, IBM UK
  • Digital Empowers – Ashish Babu, Tata Consulting Service, Netherlands

STREAM 1: Digital solutions for the future

  • The future of communication & tech – Astrid Haug, Astrid Haug Bureau, Denmark
  • Communication and Technology – The Yin and Yang of the modern workplace – Martin Risgaard Rasmussen, Microsoft Denmark

STREAM 2: Internal communications

  • Avoiding the social-media pitfalls in internal communications – Rik Mulder, Plek, Netherlands
  • Engaging people in virtual meetings – Mirjami Sipponen-Damonte, Xpedio, Finland
  • Improving Employee Lifetime Value by utilising mobile technology – Eske Gunge, Actimo
  • Digital Analytics Framework: How analytics can influence digital practices, attitudes and outcomes – Simon Werner Hansen, Wintra Analytics, Denmark

STREAM 3: Workshop – Employee engagement

Bushcraft for communicators: prospering in the new world of work – Mike Pounsford, Couravel, UK and Stephen Welch, Eleven Counselling, UK

Find out more about the sessions and meet the speakers

STREAM 1: Public relations & reputation management

  • Analog Communication Truths in an ever more digital world – Antoni Lacinai, Sweden
  • All Hands on Deck! Getting Your Comms Team Crisis Ready – Caroline Sapriel, CS&A International, Belgium

STREAM 2: Measurement & tools

  • No Participation without Trust – Using data and evaluation to build effective communication – Jesper Andersen, CARMA, Denmark
  • Why aren’t you using chatbots yet? – Jasna Suhadolc, Virtua PR, Slovenia

STREAM 3: Workshop – Leadership & strategy

2020 Communications Functions, start designing them now and stay ahead of the game – Dennis Larsen, ReputationInc, Denmark

Closing session: 

  • Disruptive Communication Tools vs. Human: Why Technology Will Never Create Genuine Participation and Connections – Itzik Amiel, THE SWITCH, Netherlands


Day 2

STREAM 1: Workshop – Using facilitation to support the communicator

Professional facilitation and how it can be used to improve the impact and effectiveness of communicators. Outcomes will include an understanding of the core IAF competencies and how they can be applied to help manage the introduction of new technology, to design large group meetings, to improve leadership communication, and other key communication roles.

STREAM 2: Workshop – Change Communication/strong>

Changing Culture: A three year journey in three simple steps – An interactive, behind-the-scenes workshop to understand how Louise Wadman and her team at Lloyds Banking Group mobilised 1,700 Brand Builders and used collaborative technology to run a Great Debate.

Open Space – Intro and framing of open space nexus, check-in and agenda building Open Space Technology (OST) is a versatile approach to purpose-driven leadership. It enables leaders to host meetings, conferences, corporate events in an effective way. What makes OST events unique? They focus on a specific purpose or task, but start off without any formal agenda, only an overall purpose or theme.


  • 2 x 60-minute sessions
  • Networking break, Gallery walks and voting
  • Open Space presentations
  • Collective sense making in circle

Not sure what Open Space is? Watch these videos to find out more!


An opportunity for pre-registered IABC members to take the Communication Management Professional (CMP) exam. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Register via Find out more