Country Insights: The Communications Function in France
November 14 | 12:00 - 13:00 UTC
As part of our Country Insights series of webinars, this November we will be heading to Paris and France. Kasha Dougall, a long-time IABCer and former EMENA board member, will share with us how communications differs in France, and how we can adapt to both the culture and the language.
In this webinar, you will learn:
• How communications is best defined within the context of France;
• What matters to local stakeholders, and how they want to engage, and
• Why a understanding of both the language and culture is vital to succeed in public relations.
Kasha started her career working for TBWA as a project manager for the Nissan account. She has always worked in international environments where understanding other cultures is paramount to ensure that communication projects and campaigns succeed.
Having worked on both agency and client side, she was Corporate Communications Director of Faiveley Transport, an equipment supplier for the railway industry. She then moved on to a role as head of Business Communication at Bureau Veritas. Today she freelances for a range of clients.
She holds a BA (Hons) in European Business from Oxford Brookes University and the ESC de la Rochelle and an MA in Internet Marketing & Communications from the Léonard de Vinci University, Paris. When she is not fussing about messaging, you can find her at the opera and the ballet or networking with like minded internationals. Kasha loves networking and is also part of the Professional Women’s Network and the Franco-British Chamber of Commerce, as well as IABC.
Sign up for the webinar via this link – https://attendee.gotowebinar.com/register/1123659495907938306
Date: 14 November 2018
Time: 12–1 p.m. GMT