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An Organization’s Conscience? The Role of Communicators in Building an Ethical, Values-Based Culture

28 March 2019 | 09:00 - 10:00 UTC

Ethics has been put in the spotlight recently, and not for the right reasons. Increasingly, firms are being targeted by the media, civil society and governments for unethical behavior. As a function tasked with building reputations, what can communicators do to building an ethical culture within the organizations we work for?

We’re honored to be joined by Ruth Steinholz, a leader in the ethical space. Ruth has worked for numerous firms and advised them on how to build cultures that promote ethical behavior.

In this webinar, you will learn:

• How Comms should play nice with Ethics & Compliance and Legal – or how they can support each other rather than pulling in different directions (which is often what happens now)
• How and why to use engaging material from behavioural psychology to create engaging campaigns
• Comms contribution to ethics policies
• Role of Comms in an ethical crisis

Presenter/Ruth Steinholz

Following a successful international career in law and business ethics, Ruth Steinholtz founded AretéWork LLP in 2011. The firm assists organisations globally in managing risk and improving results by fostering strong ethical cultures based upon their values.

Previously, as General Counsel and Head of Ethics at Borealis AG, Ruth developed a valuesbased approach to ethics and compliance – employing ethics ambassadors throughout the organisation. This proved so successful that organisations around the world have adopted this approach; publicised through Ruth’s Good Practice Guide to Ethics Ambassadors written for the IBE and her many presentations. In addition, Ruth has long experience in crisis management and as a Global Incident Management Coordinator.

Follow Ruth @ruthsteinholtz, connect with her on LinkedIn and find her blog at aretework.com.

Sign up for the webinar via this link – https://attendee.gotowebinar.com/register/7585956628369052173

Date: 28 March 2019
Time: 9 a.m. – 10 a.m. GMT


28 March 2019
09:00 - 10:00 UTC
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