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18 April 2016 - 19 April 2016
Driving Business with Communication
EuroComm (#EuroComm16) is one of Europe’s leading events for business communicators of all persuasions. IABC EMENA Region’s 12th EuroComm conference will be held at the Public Library in Rotterdam from 18-19 April 2016. More than 150 business communication professionals — decision makers in leading companies and organisations across the region — are expected to gather to learn the latest developments and best practices in communication and make the connections that will advance their communication programmes and careers.
Download the latest detailed programme PDF to find out more.
Communications as a function is coming of age in organisations across the world. Most Chief Communications Officers report directly to the CEO; commercially, companies are learning that their customers respond better to community-building and intelligent storytelling as opposed to classic push strategies; teams are allocating increased budgets to analytics and planning. Communications increasingly has the “seat at the table” that we’ve been longing for and teams now have professional processes and structures in place. But we still need to prove we understand the business and can drive value for the organisation; for SMEs, we need to show how communicators fit and can make a real contribution to the bottom line.
What are the right types of priorities that drive value for organisations? How do we manage communities and participation? What metrics do you need to track the data and how do you gain the right insight that will inform decisions? What competencies will effective communicators need in the future? Being a storyteller, a connected connector, digital savvy, understanding content as data …?
With our theme for EuroComm 2016 being Driving Business with Communication, we will be exploring all these areas.
Who will be there?
Sessions will be mix of keynote speeches from the corporate world and academia, Rápido (TED-like) sessions, panel discussions and short solution presentations, including speakers from energy companies, banks, engineering, heavy industry and agencies. At past conferences speakers have included top people from UN, EU, communications experts from Fortune-500 companies, writers, bloggers and other key influencers.
Conference attendees are in senior-level communication roles with an age range of 35-50. University educated and mostly from international corporations, participants come from a broad spectrum of organizations, i.e. the corporate, consulting, government, education, and non-profit sectors.
- Find out about sponsorship opportunities for EuroComm 2016.
Our exciting venue is the Rotterdam Public Library. With over 3.4 million visitors a year, the institution boasts more than a million books and other items, including the largest collection of works by Erasmus – the 15th century theologian, philosopher, writer and humanist. Voted 2015 European City of the Year, Rotterdam dates back to 1270. The city’s near complete destruction during World War II has resulted in a varied landscape including skyscrapers (uncommon in Holland) and it is home to some world-famous architecture. It is known for its riverside setting, lively cultural life and maritime heritage. It has the largest cargo port in Europe, and the extensive distribution system of rail, roads and waterways earned it the nickname “Gateway to Europe”.
Book before 29 February and SAVE €135 with our early-bird offer! Don’t forget, you can bring a friend for half price!
- Early Bird (IABC member or partner organisation): €298
- Standard ticket (IABC member): €434 (after 29 February)
- Standard ticket (non-IABC members): €650
- Join IABC and go to EuroComm: €565
- IABC member 1 day only: €270
- Student: €135
For more hotel options click here.