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FREE webinar: Inspiring Lessons from the Cannes Lions
25 July 2018 | 12:00 - 13:00 BST
Described as the most established and coveted awards for the creative and marketing communications industry, the Cannes Lions often sets the standard for the year ahead on the big issues that brands and agencies will tackle. We’re joined by EMENA Past Chair and Cannes Lions judge Alex Malouf as he shares his insights from the Cannes Lions, including what makes for a great public relations campaign as well as talks about the causes that brands are choosing to engage on.
In this webinar, you will learn:
• How award-winning PR campaigns are structured.
• How the best communicators are blending corporate narratives with social causes.
• Which measurement indicators smart communicators are shifting to.
Presenter/Alex Malouf, is the Past Chair for IABC EMENA and a Holmes Report Innovator. He has carved out a niche as a lively voice in the Middle East’s burgeoning media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region’s digital transformation. Much of which, no doubt, is informed by Malouf’s day job at P&G, where he manages reputational affairs for the Middle East’s largest FMCG. Malouf’s experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for a modern approach to public relations.
Date: 25 July 2018
Time: 12–1 p.m. GMT
Please register for the webinar via the following link – https://attendee.gotowebinar.com/register/1595741408652525058