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FREE webinar: What happens in the textbook stays in the textbook: Thriving as a communicator when no one wants communication ‘by the book’

16 January 2017 | 14:00 - 15:00 CET


It is holiday season and 2016 is coming to an end. Get a fresh start in 2017 and join us for a free webinar on 16 January 2017 at 2 p.m. CET.

Join IABC EMENA’s guest speaker Neil Griffiths, ABC, Chart.PR, as he shares his view on thriving as a communicator when no one wants communication ‘by the book’ in his webinar What happens in the textbook stays in the textbook.

This webinar will cover techniques to apply to make sure you’re working according to a global standard, even in the most challenging and non-communicative of environments. It will include pre-communication planning conversations, designing ‘digestible’ communication plans and will share templates for audience-message frameworks that have been proven to change the perception of the communication planning process.

In this session, you will learn:

  • The benefits of a relentless focus on audience-based, outcome-focused communication.
  • The right questions to ask and the elements to focus on to make sure you can build a communication plan (even if you never show it to anyone)
  • The communication process ‘revelation’ (including two tried-and-tested templates for participants to take away)

Guest speaker:

Neil Griffiths, ABC, Chart.PR, is Group Internal Communications Manager at Environmental Resources Management, the world’s largest sustainability consultancy. Neil has worked in communication management for 10+ years across a variety of public, private and non-profit organisations. Neil has held a number of leadership positions and served on several global committees within IABC, including the inaugural Global Communications Certification Council. Neil is currently Vice Chair of the IABC World Conference Program Advisory Committee and is Past Chair of IABC’s EMENA region. In 2013, Neil was named IABC’s Regional Leader of the Year and in 2015 received the Rae Hamlin Award for services to professional certification. Together with co-author Deborah Hinton, Neil has published two studies on the current and future state of the communication profession (Where are we now? Where should we be? | ‘We have met the enemy and he is us’) and has spoken on the topic at several conferences.

Register for this webinar now! If you can’t make the live webinar, register and we will send you a a link to the recording.


16 January 2017
14:00 - 15:00 CET
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