Future fit communications: Connecting trends, strategies and actions – IABC EMENA Region
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Future fit communications: Connecting trends, strategies and actions

16 May 2016 | 13:30 - 18:00 BST


If a leader’s job is to anticipate the future, and guide their people towards it, a communicator’s job is to spot the trends shaping that future and anticipate what audiences will need. This half-day conference will help you make those connections.

Never has seeing the bigger picture been so important for communications practitioners and this IABC conference is all about connecting you with the ideas, people and impetus that can help you make a difference back in the business – both immediately and in the long term.

Come and join the debate.


Running on the afternoon of Monday, 16 May, the agenda will be split into four key parts and chaired by Michael Ambjorn, International Executive Chair of the IABC.

PART 1: What’s the big idea?

A look at current and emerging societal, technology and economic trends that will have an impact on our lives and businesses over the coming years. Our speakers:

• Andy Gibson, Author of A Mind For Business
• Matt O’Neill, Managing Director, ModComms Ltd

PART 2: So what if?

A quickfire #Rapido session with 5 speakers each taking 5 minutes (and not a second longer) to share their thoughts on what’s hot, and what’s not, in the future of corporate communications. Curated by the incomparable Ezri Carlebach. Our speakers:

• Una O’Sullivan, Head of Internal Communications – Global Financial Services, KPMG
• Darren Lilleker, Associate Professor of Political Communication, Bournemouth University
• Gay Flashman, Founder & CEO, Formative Content
• Lesley Crook, Client Advisor, Enterprise Strategies
• Susan Walker, Head, AES Communication Research

PART 3: From talk to walk – what do the big ideas mean to your business?

Michael Ambjorn will lead a reflection on the earlier #Rapido session and a panel-audience discussion of the role communications professionals play in making their organisations future-fit. Our panelists:

• Andy Gibson, Author of A Mind For Business
• Matt O’Neill, Managing Director, ModComms Ltd
• Ashish Babu, Director of Communications – UK & Europe, Tata Consultancy Services
• Joanna Osborn, Head of Customer Communications, GE Oil & Gas
• Keith Coni, Deputy Director of Capability, Standards & Professional Development, Cabinet Office

PART 4: What next?

A group sharing of key learnings, next-step resources, shared objectives and individual action plans. Be prepared to roll up your sleeves and transform the big ideas into a plan that works for you. After the event we will curate and share all of these outputs.


IABC member – £50
IABC non-member – £100
IABC member + non member (booked together) – £100

The IABC is a not-for-profit organisation. Money from ticket sales will be used to cover the cost of running the event and invested back into IABC member initiatives.

iabc uk circle logoABOUT IABC UK

IABC UK is the local chapter of the International Association of Business Communicators – the global organisation for people working in business communications. It offers members a global forum to develop professional skills, share knowledge of and develop best practice in communications and to discuss important issues affecting the profession.


Future Fit Communications is supported by:

Scarlettabbott powers conversations that connect, engage and motivate your people to deliver great business results. Passion, energy, originality and fun goes into every piece of work we deliver.
@scarlettabbott / www.scarlettabbott.co.uk
Communicate Magazine – the single voice for corporate communications and stakeholder relations.
@communicatemag / www.communicatemagazine.co.uk
PitchPack creates unique marketing and communication collaterals which embed video screens into printed brochures, books and briefing packs.
[email protected] / http://bit.ly/pitchpack


16 May 2016
13:30 - 18:00 BST
Event Categories:


The Department of Business, Innovation and Skills Conference Centre
1 Victoria Street
London, SW1H 0ET United Kingdom