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IABC breakfast at MEPRA Conference Dubai

4 February 2013 | 08:00 - 09:30 GST

MEPRA 2013An IABC breakfast will be held during the 2013 Middle East Public Relations Association (MEPRA) Conference in Dubai on Monday 4th at the Zayed University Campus, Knowledge Village, UAE. Hosted by Zayed University’s College of Communication and Media Sciences and supported by MEPRA and IABC, the conference will provide a blend of voices from industry as well as the world of academia.

Academics, practitioners, journalists and recruiters will explore the challenges and opportunities in building a sustainable public relations industry in the Middle East.

As we know from our own experience here in Europe, challenges facing communications practitioners today are many and complex – from public and client awareness of what now constitutes ‘communications’ to standards and relevance in the realm of business and governance.

And so we are at a crossroads. The main question being: ‘how do we gain (or maintain) our relevance in an increasingly digital world?’ Something we can all identify with.

This year’s keynote, “Leadership in PR”, will be delivered by Dr Bruce Berger the Reese-Phifer Professor of Advertising and PR at the University of Alabama and Board member of the Plank Centre for Leadership for PR.

See the full programme.

IABC breakfast participation

We’re very lucky to have three members actively supporting MEPRA in their conference:

  • Clare Woodcraft is participating on the “Leadership in PR” panel
  • Jennifer Hardie is participating on “Educating for Change” panel
  • Anne Bleeker, who is also MEPRA 2011/2012 Co-Chair of the Education Committee and Member of the Board will participate as a moderator


4 February 2013
08:00 - 09:30 GST
Event Categories:


Zayed University
Dubai, United Arab Emirates


View Organiser Website