IABC Switzerland: The Edelman Trust Barometer 2018

Following the success of last year’s event, IABC Switzerland is delighted to invite you a presentation of Edelman’s 2018 Trust Barometer, a global leading indicator of public trust in business, government, NGOs organisations and the media.

Edelman reports, “The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 countries surveyed now lie in distruster territory, up one from last year. Yet dramatic shifts are taking place at the country level and within the institution of media.”

IABC Switzerland is among the first to offer a briefing on the prestigious barometer’s results, following its unveiling at the World Economic Forum 2018 at the end of January.

Susanne Marell, CEO of EdelmanErgo Germany, will present the results of the 2018 Edelman Trust Barometer and discuss the implications for communicators.

If you are a communications or marketing professional whose responsibilities are influenced by trends, attitudes and public opinion, this talk is a must attend.

The cost is CHF10 for IABC members, CHF48 for non-members