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Connect – The meaning of strategic communication with Brad Whitworth

16 December 2021 | 12:00 GMT

The meaning of strategic communication with Brad Whitworth

End your year of professional development in style!  Don’t miss this inspiring conversation between the IABC EMENA  Board and Brad Whitworth, SCMP as we talk about the meaning of strategic communication and the skills that are paramount for professional communicators in 2022.  Brad Whitworth will share ideas and inspiration around building professional personas, accessing and using the professional development that is truly enriching and to challenge our thinking around the role of communicators in organizations.

Meet the speaker – Brad Whitworth

Brad Whitworth is a pre-eminent thought leader, lecturer and author in organizational communication. He has led global internal and executive communication programs at HP, Cisco, Hitachi, PeopleSoft and MicroFocus. He holds an MBA from Santa Clara University and undergraduate degrees in journalism and speech from the University of Missouri.

A former broadcaster, Brad is a communications coach for Stanford University’s Graduate School of Business and California State University, Chico’s Engineering Leadership Program. He is one of the authors of The IABC Handbook of Organizational Communication and The IABC Guide for Practical Business Communication: A Global Standard Primer.


16 December 2021
12:00 GMT