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DTSTART;TZID=Europe/Madrid:20260616T120000
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SUMMARY:How to Build a Thought Leadership Strategy your Leadership will Fund
DESCRIPTION:Overview\nLearn to build a thought-leadership strategy that activates your experts\, earns attention & gets leadership buy-in. \n\nWebinar: How to Build a Thought-Leadership Strategy Your Leadership Will Fund\nPresenter: Rhea Wessel\nDate & Time: Tuesday\, 16 June\, 12:00 PM CEST (Madrid) / 11:00 AM BST (UK)\nRegister: Register on Eventbrite \n\nHow to Build a Thought-Leadership Strategy Your Leadership Will Fund\nYour organization knows more than it publishes. Everyone agrees the experts should be writing more — and somehow nothing comes out. Or what does come out reads like a brochure. \nThis webinar is for internal and external communicators who want to change that. You’ll learn how to design a thought-leadership strategy that draws ideas out of your subject-matter experts\, earns the audience’s attention\, and supports the business goals leadership actually cares about. \nFor internal communicators: practical ways to engage your SMEs\, get them writing\, and turn their knowledge into material teams across the business can use. \nFor external communicators: how thought leadership builds visibility\, reputation and trust — and how to win the leadership buy-in (and budget) to do it properly. \nYou’ll leave knowing how to:\n\nActivate subject-matter experts and turn their thinking into stronger internal and external content.\nDesign a thought-leadership strategy aligned to business goals and audience needs.\nMake the case to leadership by showing how thought leadership drives visibility\, influence and trust.\n\nAbout Rhea Wessel\nRhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. \nOffering fractional thought-leadership services\, she and her team advise and train on ideation\, messaging\, AI writing and how to find and articulate your best ideas to become an IP-driven company. \nAs a journalist\, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times\, Wall Street Journal and BBC. Later\, as a writer for companies\, she has penned and edited thousands more stories across 30 industries. \nRhea founded and leads The Institute for Thought Leadership\, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing\, research and programs. \nHer first book\, Write Like a Thought Leader\, was published in 2022. Rhea’s next book\, Thought Leadership for Small Firms: How to use AI to punch above your weight\, will be available in 2026. Rhea is a board member of the Global Thought Leadership Institute (gtli.org).
URL:https://iabcemena.com/event/build-a-thought-leadership-strategy/
LOCATION:Warszawa
ATTACH;FMTTYPE=image/webp:https://iabcemena.com/wp-content/uploads/2026/05/Rhea-Wessel-Thought-Leadership-Strategy.webp
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