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SUMMARY:Start With Discovery: How to find out what’s actually wrong with your comms
DESCRIPTION:Before you change the channel\, change the platform or commission another piece of content\, find out what problem you are actually trying to solve. \nWebinar: Start With Discovery: How to find out what’s actually wrong with your comms\nSpeakers: Sharon O’Dea and Jonathan Phillips\nDate & time: Wednesday\, 26 August 2026 · 13:00 CEST / 12:00 BST\nFormat: Online\nWho can attend: Open to all IABC members\nRegister: https://forms.cloud.microsoft/e/aQyjMvK4LD \nEngagement is down\, so perhaps it’s time for a new intranet. The newsletter isn’t being read\, so video might work better. Employees say there is too much communication\, so the answer must be fewer messages. \nThese may all be reasonable ideas. But they are still solutions — and they often arrive before anyone has established what is actually going wrong. \nDiscovery is the work that comes first. \nIt helps communication teams understand where communication is failing\, why it is happening and who is affected. Instead of working from assumptions or a general feeling that “comms isn’t working”\, discovery gives you evidence to make better decisions about where to spend time\, attention and budget. \nIn this IABC EMENA webinar\, Sharon O’Dea and Jonathan Phillips\, co-founders of Lithos Partners and co-authors of Digital Communications at Work\, will show what useful discovery looks like in practice. \nDrawing on their work with organisations and the discovery approach explored in their book\, they will look at how to investigate communication problems without turning the process into a lengthy research project — and how to translate what you learn into a case senior stakeholders can understand and support. \nWhat we’ll cover \n\nHow to distinguish the visible symptom from the underlying communication problem\nDiscovery techniques that help surface real issues rather than confirm existing assumptions\nWhat useful discovery can look like when time and budget are limited\nHow to identify where communication is breaking down — and for whom\nHow to turn evidence into recommendations and a credible case for investment\nHow to keep the conversation focused on outcomes rather than simply producing more outputs\n\nAbout the speakers \nSharon O’Dea\nDigital Communications Strategist · Co-founder\, Lithos Partners\nIABC EMENA Board Director\, Professional Development \nJonathan Phillips\nDigital Workplace Strategist · Co-founder\, Lithos Partners \nSharon and Jonathan are the co-authors of Digital Communications at Work: Designing Channels for Employee Engagement and Experience (Kogan Page\, 2026). \nIf you work in internal communication\, employee experience or digital workplace — particularly if you are reviewing channels\, planning a new platform or trying to understand why existing communication isn’t delivering the results you need — this session will give you a practical place to start. \nWednesday\, 26 August 2026\n13:00 CEST / 12:00 BST\nOnline \nThe webinar is open to all IABC members. \nRegister for the webinar: https://forms.cloud.microsoft/e/aQyjMvK4LD
URL:https://iabcemena.com/event/start-with-discovery/
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://iabcemena.com/wp-content/uploads/2026/08/Start-With-Discovery-Webinar1.png
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